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Likelihood of Purchasing a Smart Home Device of the Same Brand by Setup Problems (Q1/16)

360 View


2016 : 360 View: Supporting the Connected Consumer (2016)

This 360 View examines the problems consumers currently experience with smart home and other connected devices. It identifies the steps consumers take to resolve problems with their technical products and services and the impact of these problems on brand affinity. The study also examines trends in adoption of premium support services, including support subscription and extended warranties, while providing insight on consumer expectations for support services.

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