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Important Factors in Choosing Next Service Provider by Data Plan Subscriber Segment (Q3/15)

360 View Update – Market Focus

Broadband and Entertainment Services : Mobile Data Consumption and Preferences

The U.S. mobile service market has become much more competitive over the last three years amidst the growing demand for mobile data services. This 360 View Update analyzes consumer mobile data consumption trends by examining activities on mobile phones and choices between Wi-Fi and cellular networks. It also examines consumer preferences when selecting the next mobile carrier for their mobile communications needs.

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