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Smartphones and Tablets Purchased in the Year (2007 - 2014)

360 View Update – Market Focus


2015 : m-Commerce and Entertainment Apps: Usage Trends

This 360 View Update assesses the current trends in entertainment content consumption, payment app adoption, spending habits among mobile users, with results broken out by operating system, phone brand, service provider, and data plan size (for entertainment). It examines in music, video, and game consumption as well as payment app spending. For payment app spending, a TURF analysis examines combinations of purchase categories that may extend app reach and usage.

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