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Reason for Intending to Switch to a Different Broadband Service Provider (Q2/15)

360 View Update – Market Focus


2015 : The Need for Speed: Broadband and Data Consumption

The Need for Speed: Broadband and Data Consumption examines broadband services received by U.S. households, perception of broadband speed, and the impact of speed on churn and switching. The study covers reported speed, perception of speed, changes in the past 12 months, and planned changes over the next 12 months. It breaks out these areas by operator, age/demographics, digital media use, device ownership, and other factors in order to assess uptake of very high speed broadband services.

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