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Appeal of Watching On-Demand Content on Connected CE Devices by Video Viewing Segment (Q3/14)

360 View Update – Market Focus

2015 : Segmentation: VOD & OTT Usage

Segmentation: VOD & OTT Usage analyzes the competitive tension between pay-TV video on-demand services vs. over-the-top services. It presents Parks Associates’ Video Viewing Segmentation methodology and then analyzes the balance of VOD vs. OTT use and expenditure within each segment. It investigates the demand to access on-demand content on alternative platforms such as computers, tablets, and smartphones.

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