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Video Consumption by Source: Avid Viewers vs. Traditionalists (2010 - 2014)

360 View Update – Market Focus

2015 : Segmentation: Sources & Spending

Segmentation: Sources and Spending analyzes trends in video spending and consumption. It breaks out consumption and spending data by source (OTT, discs, pay-TV services, etc.) in order to identify changes in consumption and spending habits by consumer segment. It also identifies which segments are most and least likely to engage in cord-cutting and cord-shaving behaviors and analyzes the problem of consumers using over-the-top subscriptions held by people outside of their home.

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