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Smart Watch Brands Purchased (Q1/14)

360 View


2014 : 360 View: Mobility and the App Economy

This research study reveals and assesses the lifetime value of customers from a mobile operator perspec­tive and identifies key mobile app user segments.

The research also analyzes how content and apps influence consumer choices of devices, how the major OS platforms and their respective content ecosystem drive mobile usage, and how app developers and content distributors can benefit from the app boom.

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