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Household Monthly Spending on Subscription Internet Video Services (2012 - 2014)

360 View Update – Market Focus


2014 : Consumer Segmentation: OTT Video Buyers

Consumer Segmentation: OTT Video Buyers analyzes trends in the consumption of over-the-top video. It analyzes trends with Parks Associates’ video segmentation approach, which groups consumers based on their video consumption habits. This research also gauges the demand for new over-the-top services from companies and brands such as HBO, CBS, and others.

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