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Appeal of Health Master App by Age (Q4/14)

360 View Update – Market Focus


2014 : Engaging Consumers for Healthy Living: Health Apps

Engaging Consumers for Healthy Living: Health Apps analyzes the adoption and use of health apps on smartphones and tablets as well as the use of health apps in conjunction with smart health devices. Particular attention is given to “master apps” that aggregate data from multiple other health apps. The research also gauges consumer demand for smart health apps among those not currently using them.

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