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Smart Home Device Intenders and Owners by Segment (Q3/14)

360 View Update – Market Focus

2014 : Consumer Segmentation: Smart Home Packages

Consumer Segmentation: Smart Home Packages presents a segmentation analysis of the market for smart home devices services. It identifies which consumer segments are most likely to adopt products and services and how motivations differ between each segment. The research gauges consumer willingness to adopt smart home systems by presenting three hypothetical smart home packages.

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