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Spending on Video and TV Service Packages by Service ARPU (Q3/14)

360 View Update – Market Focus


2014 : The Super Buyer: Characteristics of High ARPU Customers

The Super Buyer: Characteristics of High ARPU Customers analyzes broadband and pay-TV subscribers in the top ARPU quintile and contrasts them against those in the bottom ARPU quintile. It includes a demographic profile of each group and investigates content spending and consumption differences between the two.

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