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Smartphone Operating System (2011 - 2013)

360 View Update – Market Focus

2013 : Lifetime Value of Mobile Subscribers

Lifetime Value of Mobile Subscribers quantifies the amount of revenue generated by mobile subscribers during their tenure with their mobile phone service provider. It then analyzes the key differences between those with a high and low lifetime value and the role high-value subscribers play in subscriber churn and acquisition.

“Everybody wants high-value subscribers but they are difficult to lure, almost by definition. Unconventional tactics like contract buy-out plans may be the key to getting them.” - John Barrett, Director, Consumer Analytics, Parks Associates

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