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App Functions for Smartphones - Cont. (Q3/12)

360 View Update – Market Focus

2013 : The Connected Car is Here

The Connected Car is Here analyzes current adoption and demand for automobiles with connectivity features. It details the features currently in use and consumer satisfaction with such features. It also profiles adoption and demand by vehicle make.

“The connected car has quietly arrived. A surprisingly high number of consumers now have vehicles with connectivity features, and the take rate is particularly high among luxury car owners. Moreover, once consumers get a taste for such features, they become table-stakes for their next car purchase.”
         - John Barrett, Director, Consumer Analytics, Parks Associates

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