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Average Selling Price of Computers & Mobile Devices (2008 - 2013)

360 View Update – Market Focus


2013 : Consumer Segmentation: The Big CE Spenders

Consumer Segmentation: The Big CE Spenders segments the market for consumer electronics and analyzes the consumers that typically spend $1,000 or more each year on CE devices. It identifies their demographic characteristics, purchasing behaviors, and brand/retail store preferences. It also analyzes their role in the broader market for consumer electronics.

“A core group of 'Big Spenders' accounts for a substantial piece of the CE market. These consumers don’t necessarily purchase high-end models, but they purchase a lot of devices. Products that cater to their needs will have better odds of success in the market.” ? John Barrett, Director, Consumer Analytics, Parks Associates

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