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Intention to Purchase Smart Home Devices by Current Ownership (2014 - 2017)

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Smart Home Products, Devices, and Services : 360 View: Smart Home Buyer Journey and User Experience

The competition for the smart home is heating up, as the number and breadth of product and systems entering the home are increasing. Understanding consumer purchase behaviors and preferences is critical as adoption for many products transition from early adopters to the early majority.

Topics

  • Smart product adoption across multiple product categories
  • Smart home systems adoption
  • Smart home buyer journey
  • Moving from a product to a service model

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