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Voice Control Actions Performed on Smartphones (Q2/17)

360 View Update – Market Focus

CE Devices and Mobility : Connected Car Features and Interest

This study assesses consumer interest in new connected car features that enable innovative safety, comfort, and entertainment experiences. It profiles car shoppers by their interest and preferred connectivity method. It evaluates consumer perspectives on hot topics in the connected car space, such as bundling car data with mobile plans, using voice control in the vehicle, personalized infotainment and comfort options, and autonomous driving features. It also analyzes consumer attitude towards and interest in “paying-as-you-drive” auto insurance policy and offers guidance on how to market such insurance programs to reward good driving behaviors.

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