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Adoption and Appeal of Pay-TV Service Features (Q3/17)

360 View


Entertainment Content : 360 View: Digital Media & Connected Consumers

This study analyzes trends in video consumption and spending by platform (TV, computer, smartphone, and tablet) and source (linear television, physical media, OTT video, etc.) It segments consumers based on their consumption habits and identifies how these habits have been changing through the evolution of the digital entertainment age. This analysis includes subscriptions to paid streaming music services and attitudes toward video consumption, data use and privacy among video service providers, and emerging video sources like user-generated content, social video app usage, and “virtual MVPDs” that deliver pay-TV services over the Internet.

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