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Popular OTT Services: Subscribers Cancelling OTT Service as a % of Current Subscriber Base (2015 - 2017)

360 View Update – Market Focus

Broadband and Entertainment Services : Churn and Retention of OTT Video Services

This research examines churn among subscription OTT VOD and online pay-TV services as well as the factors that can influence OTT service churn. This study will assess trends in churn for particular services over time and test several retention strategies to see which ones can best be used by OTT services to retain subscribers.

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