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Smart Home Devices Owned (Q4/16)
360 View Update – Market Focus
Smart Home Products and Services : Smart Home: Quest for Compelling Use Cases
As the breadth of smart products expands beyond lights, locks, thermostats, and networked cameras, the number of interactions and use cases expands exponentially. While this dramatic expansion of capability opens up new opportunities for differentiation, it also creates challenges for product managers, who must prioritize integrations that create the most value, and marketers, who are grappling with the challenge of marketing long-tail use cases while maintaining a concise, targeted marketing message. This research evaluates the ever-expanding use cases in the smart home and analyzes the priorities for different segments.
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