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Avg. Time Spent Watching On-Demand Online Video from an Online Video Service on a TV Set

360 View Update – Market Focus


Broadband and Entertainment Services : Shifting Video Consumption: Linear vs. On-Demand

Live linear channel viewing is under pressure as consumption increasingly shifts to on-demand sources of content. This research measures the shift in consumption from linear to on-demand across platforms and sources of content to assess how this shift will impact the business of broadcast, pay-TV, and online television in 2017 and in the longer term future.

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