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Average Weekly Number of Hours Watching Types of Video on a Mobile Phone (Q3/16)

360 View Update – Market Focus


Entertainment Content : Disruption in Live Content Consumption

The way consumers watch television and video has evolved. Advancements in content management and delivery technology enable consumers to view television programming on their own terms in an on-demand environment. This research benefits content creators and distributors by helping them understand which consumers are shifting away from linear television and how their consumption habits are changing from traditional methods. Players can use this information to monetize their content, both in positioning services to consumers and positioning media to advertisers.

“The content distribution space is facing an environment where the linear broadcast is becoming slightly less valuable year-over-year,” said Glenn Hower, Senior Analyst. “This research provides a deep demographic analysis of the consumers who have largely moved away from linear television viewing, informing strategy for content providers and advertising partners on how to reach these audiences.”

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