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Demographic Profiles of Cord Nevers, Cord Shavers and Cord Cutters (Q3/16)

360 View Update – Market Focus


Broadband and Entertainment Services : Pay TV and the Reality of Cord Cutting

This 360 View Update quantifies the consumer groups that are flowing away from traditional pay TV, including those cancelling services and those who never subscribe. It assesses their motivations, values, and viewing habits, including profiles of Cord Cutters, Cord Shavers, and Cord Nevers.

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