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Consumer Electronics Adoption (2009 - 2013)

360 View Update – Market Focus


2013 : 2012 Year in Review: CE Purchases

2012 Year in Review: CE Purchases analyzes CE adoption and purchases in 2012. It provides Parks Associates' latest trending data on purchases, expenditure, brands purchases, and retail vs. online sales. It also includes in-depth analysis of the 2012 holiday shopping season and a comparison between planned purchases and actual purchases, with particular attention to smartphones, tablets, and the emerging showrooming phenomenon in retail stores.

“Smartphone and tablet adoption continues to forge ahead while desktop adoption continues to decline. DVR and home network penetration has stagnated. This marks a substantial shift in the CE industry from stationary to portable devices. Smartphones may ultimately prove to be the strongest category thanks to high replacement rates and wide adoption.” - John Barrett, Director, Consumer Analytics, Parks Associates

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