"webcast" articles

Parks Associates research finds that more than a third of US internet households are likely to purchase a vehicle in the next year. While EVs are a growing market, the EV ecosystem is still immature and requires substantial investments to scale and meet future demands. Consumers have many concerns around the reliability and security of the vehicle, the charging infrastructure being in place to alleviate charging concerns, and the operational aspects that come with it, including the use...

Parks Associates research finds 54% of consumers own connected health products. Driven by smart watch adoption, consumers and patients have become used to using devices to collect, transmit, and interpret health data. The velocity of health device adoption has decreased after the active stage of the pandemic, but it remains far elevated compared to pre-pandemic levels. On Wednesday, August 10, 2022 at 11 AM CT/ 9 AM PT, Parks Associates will co-host a complimentary webinar with...

Parks Associates research finds three in four internet households are concerned about their personal data security, with more than half saying they are very concerned. While consumers are very concerned about the security of their data, they are very fatalistic about this topic—almost two-thirds of consumers feel it is impossible to keep data completely secure. The proliferation of apps and connected devices creates many new avenues for data to leak out of a household, often just...

Today’s OTT market is defined by the proliferation of service offerings, unprecedented amounts of online video content, and ever-increasing access points to that content. As a result, OTT content and service providers have to be equipped with best-in-class customer acquisition and engagement strategies in order to differentiate themselves from the competition while avoiding the negative social media attention for a service that fails to deliver the best experience. On...

Cybersecurity threats facing consumers take many serious forms, but identity theft can cause the most damage to one’s life, reputation, and finances.  Join us for a complimentary and interactive webinar,  Boosting Service Value with Identify Theft Prevention Solutions , on  Thursday, October 1, 2020  at  11:00 a.m. PT / 1:00 p.m. CT , co-hosted with  F-Secure . Industry experts  Olli Bliss , Business...

The TV market is undergoing transformational change, fueled by a shift in consumer preferences and viewing habits to online sources—average time spent watching internet video increased from 12.6 hours per week in 2017 to nearly 19 hours per week. Join us for a complimentary and interactive webinar,  TV’s Journey to the Cloud , on  Tuesday, August 25, 2020  at  11:00 a.m. CT , co-hosted with  Kaltura . Industry experts Nuno Sanches ,...

Consumers and broadband households are in the middle of a transformation – the average number of connected products per household has steadily increased, growing from eight connected devices per household to over twelve in the past five years. These changes are pushing CE companies to look beyond the single transaction, to create long-term engagement with their consumers. Join us for a complimentary webinar,  Next-Gen CE: Reinventing Consumer Experience with IoT Data ,...

Subscription management and billing in the customer lifecycle is more important than ever before for media and entertainment companies. To thrive in today’s ever-changing market, business agility must be delivered through rich CRM-based subscriber lifecycle management to quickly launch new products, bundles, and promotions. On Thursday, June 11, 2020 at 8:30 a.m. PDT, Parks Associates’ Senior Director of Research Jennifer Kent  will join industry experts from Vlocity,...