"tech support" articles

The market for consumer electronics products and services is increasingly competitive. As brands seek to achieve and maintain competitive advantage, many recognize the importance of intuitive user interfaces and ample support. This need is born out of the desire to reduce consumer effort as brands recognize the connection between low customer effort and low brand loyalty. The use of augmented reality (AR) is one of the latest attempts to leverage new technologies towards this end....

Prior to Parks Associates’ 22nd-annual CONNECTIONS: The Premier Connected Home Conference , Jon Clay, Director, Global Threat Communications, Trend Micro spoke with the analyst team to discuss how DIY solutions are impacting traditional security landscapes. Jon will be participating on the Tech Support & Privacy: Creating Consumer Confidence panel on Wednesday, May 23, at 1:15 PM. Panelists joining him on this session include: Colin Barceloux, CEO, Axius J.B....

CONNECTIONS™: The Premier Connected Home Conference , which was recently held in San Francisco, featured a very vibrant discussion where panelists and audience members attempted to determine if there was a significant market opportunity for the support of connected healthcare and fitness devices. Parks Associates presented research which highlighted the fact that the majority of connected health and fitness device owners (more than 90%) set up their devices on their own or with...

Bruce Wright , Business Development Director, Americas Business Unit, AirTies Wireless Networks, provided insight on several key industry trends ahead of Parks Associates’ 21st-annual CONNECTIONS™ Conference , which will be held May 23-25 at the Hyatt Regency San Francisco Airport: How is your company engaging consumers through new technology solutions? Today we are seeing many service providers investing heavily to bring faster Internet speeds to the home, but...

CSS Corp recently hosted an influencer day in Dallas, where it showcased its business focus. CSS Corp, like many other support companies, is rethinking its business strategy in the wake of the IoT. A central aspect of the company’s focus is not trying to be everything to everyone. Instead, the company’s business strategy is centered on customer experience, revenue creation, specialization, and operational efficiency for its customers. Today, when brands talk about navigating...

A major business disruption stemming from the increasing connectivity of consumer electronic devices is the growing need for ongoing support among consumers. The resulting business challenge is that many companies that had not previous developed capabilities in this area find themselves in a position where providing such services is inevitable. Many are now preoccupied with how to accomplish the following: Increase support efficiency Minimize the use of support...

Chris Koverman , VP of Product & Engineering, Support.com, provides insight on several key industry trends for Parks Associates’ 11th-annual CONNECTIONS™ Summit conference , which will be held January 5 at CES 2017 in Las Vegas: What is the most important next step to engage consumers in smart home solutions, connected entertainment services, and/or value-added services like tech support and connected health? Smart home solutions will need to be brain dead simple...

Companies often talk about their goals to provide a superior user experience, but what exactly do they mean when they say that? What all does the user experience entail? The user experience (UX) and the user interface (UI) of a product are sometimes referred to interchangeably by ecosystem players—yet the two terms have different meanings. A user interface is the means by which a user can interact with his or her device or service. Companies are transforming user interfaces...