"streaming" articles

Parks Associates research shows that more than 63 million U.S. broadband households subscribe to an OTT video service , and 36% of U.S. broadband households have at least one streaming media player. OTT services have allocated substantial portions of their marketing efforts to enforce their positions in the mainstream market. Hulu and Netflix used Super Bowl LI to capture the large audiences to promote their original content, while Amazon and Netflix were awarded for their efforts...
 
by Parks Associates | Jun. 26, 2017
Tags: CONNECTIONS, OTT, pay TV, streaming
Parks Associates' 21st-annual CONNECTIONS™: The Premier Connected Home Conference will take place May 23-25 at the Hyatt Regency San Francisco Airport in San Francisco. The event provides a day of pre-show research workshops highlighting Parks Associates’ consumer data and analysis and two days of conference sessions focused on technology adoption and trends, forecasts for new products and services, evaluation of new business strategies, and recommendations about technology...
This is an interesting time to be in music streaming. Competition is rife, and the margins are thin. The largest players are either unicorns in search of profitability (i.e., Spotify, Pandora) or tech giants looking to lock consumers into their ecosystem (Apple, Google, Amazon). Smaller players are increasingly looking at ways to differentiate and stay afloat. For example, Sprint recently announced that it is acquiring one-third of TIDAL, a rebranding of the Norwegian WiMP service...
Amazon and Netflix went head-to-head at the 2017 Golden Globes Sunday night, as the OTT video services’ original content was up for several awards. Original content has become an increased focus for OTT video services. Original content provides streaming services with a less expensive option to accumulate new content compared to acquiring licenses from outside sources. In addition, with over 190 OTT video services in North America, original content can create differentiation among...
 
by Alexandra Martin | Jan. 11, 2017
Tags: Amazon, digital content, online video, pay TV, streaming
The holidays are here, and the winter season has typically served as premium real estate for blockbuster films (secondary only to the summer) and holiday television favorites. Netflix, however, is positioning itself as a stay-in alternative to the box office crowds despite a slate of winter tentpole films. At the box office, films like Harry Potter franchise continuation Fantastic Beasts and Where to Find Them (Warner Bros.), Doctor Strange (Disney/Marvel Studios), Rogue One: A...
Hoping to be thought of as a gift for video lovers during the holiday season? 12 OTT video services are offering promotions for new subscribers. Below are the 12 Deals of OTT Video Services this holiday season: According to Parks Associates data, 63% of U.S. broadband households subscribed to a video service in 3Q 2016. Of those, 51% subscribed to one of the top 3 OTT services : Netflix, Amazon Video, and Hulu. Hulu is included in the 12 deals with its "get 3...
 
by Alexandra Martin | Dec. 20, 2016
Tags: cord cutting, online video, OTT, streaming
IoT research firm Parks Associates recently released its updated top 10 list for OTT video services, which showed the majority of OTT video consumption is now on Internet-connected TV. The list, which shows Netflix maintaining the top spot ahead of Amazon Video, Hulu, MLB.TV, and WWE Network, is ranked by number of paid subscribers, excluding transactional or ad-based services and based upon reported figures and estimates from Parks Associates’ OTT Video Market Tracker ....
TiVo (NASDAQ: TIVO), the global leader in entertainment technology and audience insights, today released follow-up findings from its 2016 TiVo consumer survey, focusing on the behavior of U.S. millennials and how this coveted demographic interacts with video content, products and services in contrast to other generations. “The media industry is facing a perfect storm with increased choice and access to content, at the cost of massive fragmentation and frustrated consumers,”...

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