"smart watch" articles

The traditional watch market faces two forms of competition from the CE space. First, the ubiquity of smartphones decreases the need for a separate timepiece. Second, the smart watch category challenges the traditional watch segment directly. Shipments of Swiss-made watches fell by over 14% from July 2015 to July 2016, and traditional watch sales declined across all price categories. Recent Parks Associates research assessed the impact of smart watches on the traditional watch...
 
by Jennifer Kent | Mar. 15, 2017
Tags: Apple, apps, mobile, smart watch, smartphone, wearable
On February 8th, Verizon moved to introduce its new—and first—smart watch, the Wear24 . The Wear24 is one of the first Android Wear 2.0 devices. Its standout feature is that it offers LTE connectivity, and is capable of making and receiving calls and texts without being paired to a nearby smartphone. (You still need to have a phone on Verizon's network, though.) Like the LG Watch Sport—another Wear 2.0 device, developed by LG in partnership with Google—the Wear24 offers...
 
by Kristen Hanich | Feb. 16, 2017
Tags: mobile, operator, smart watch, wearable
Apple recently released its holiday quarter’s earnings . Although the blockbuster sales of iPhones dominated the headlines, analysts and pundits were also drawn into the debate about the health of Apple’s smart watch business. Since Apple does not disclose its sales figures and only provided vague qualitative comments about this line of business, estimates and guestimates are all over the place. We have our take as well, outlined below, based on a slew of data from primary...
 
by Harry Wang | Feb. 1, 2017
Tags: Apple, smart watch, wearable
Fitness device use is most frequent among owners with active gym memberships with no cancellation plans Over one in three fitness tracker and/or smart watch owners have an active gym membership and do not plan to cancel. Past research from Parks Associates has found that many as 10% of fitness tracker and smart watch owners have canceled or plan to cancel their gym memberships as a result of using their device. However, new research is showing that high device usage rate of active...
 
by Harry Wang | Dec. 27, 2016
Tags: fitness apps, smart watch, wearable
It's no secret—the wearables market isn't doing as well as it should be right now. According to Parks Associates' estimates, the leading smart watch—the Apple Watch—experienced a YoY sales decline of ~53% in Q3 2016. Even with the Q4 release of the Apple Watch Series 2, Apple may be on track for moderate growth in 2016 relative to its 2015 debut. Compare this to Fitbit, the leading fitness tracker: as per Fitbit's SEC filings, its sales grew 21% YoY in the nine months ending October...
 
After a week-long rumor mill about Fitbit acquiring the struggling smart watch maker Pebble, the suspense ended today when Fitbit announced that it is acquiring Pebble’s software assets and IPs , not the latter’s hardware business. Though it is a smart move to skip Pebble’s hardware business, the rationale for Fitbit to acquire Pebble’s software business remains unconvincing to me. We don’t know the price tag of the deal so have no idea how much value Fitbit attaches to...
 
by Harry Wang | Dec. 7, 2016
Tags: Apple, apps, fitness apps, smart watch, wearable
For the past few years, the start of September means a new announcement from tech giant Apple, and this year is no different. Today, we anticipate Apple will announce its newest iPhone model, the iPhone 7, as well as a new version of the popular Apple Watch. Apple remains the dominant smartphone manufacturer in the U.S According to Parks Associates’ 360 View: Mobility & the App Economy , Apple’s iPhone accounted for 47% of the U.S. smartphone market in 2015, an 11%...
 
by Parks Associates | Sep. 7, 2016
Tags: Apple, mobile, smart watch, smartphone
Service providers and OEMs continue to introduce new offerings in Europe, bringing new value propositions and driving increased adoption and future purchase intentions of smart home and connected CE devices. Currently 45% of broadband households in the U.K., Germany, Spain, and France have a smart TV. Regarding future purchases, 33% of these broadband households plan to purchase a smart home device in the next 12 months. Additional Parks Associates research shows: French...

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