"security" articles

Cybersecurity threats facing consumers take many serious forms, but identity theft can cause the most damage to one’s life, reputation, and finances.  Join us for a complimentary and interactive webinar,  Boosting Service Value with Identify Theft Prevention Solutions , on  Thursday, October 1, 2020  at  11:00 a.m. PT / 1:00 p.m. CT , co-hosted with  F-Secure . Industry experts  Olli Bliss , Business...
 
by Parks Associates | Sep. 23, 2020
Tags: home networks, security, Webcast
Parks Associates recently interviewed  Anurag Gupta , Director Business Development, PSA Certified, with  Arm  to address the importance of device security for brands and demonstrate the value of standards and industry certifications in creating product differentiation, reducing risks, and building consumer trust. Increasing consumer concerns regarding IoT security and privacy have negatively impacted growth in many industries. Parks Associates data indicates that...
 
Yesterday, Google announced that it will invest $450 million in ADT and work with the Florida-headquartered firm’s 20,000 technicians to sell and install the search giant’s Nest family of smart home products. Parks Associates Research Director, Brad Russell, gives us insight on what this means for the industry. What does Google’s investment mean for the home security market? Google’s investment demonstrates clear bullishness for both sides of the home security...
 
by Brad Russell | Aug. 4, 2020
Tags: Google, home safety, security
The security of the average home network has become exponentially more critical due to the shelter-in-place and work-at-home policies which have caused more families to live, work, and play at home. Regardless of recent re-openings, many predict that the way we work and live may be fundamentally changed. When remote internet connectivity blurs the line between work and home, cybersecurity takes on a whole new value in addition to the regular concerns of today’s households. The...
Home IoT Device Vulnerability Many consumers are wary of the vulnerabilities that come with IoT devices and the potential for hackers to expose their sensitive data. This is true among the general public, and even more so among those already owning smart home devices. At the end of 2019, nearly half of the segment Parks Associates classifies as the smart home disengaged (the 44% of broadband households not owning or intending to purchase any smart home device), cited data...
More than ever before connected devices have been essential in helping consumers work, learn, and entertain at home. They also play a great role in home security as well as health and wellness. Given the surge of smart home products and online activity, consumers’ vulnerability to cybercriminals continues to rise and it is important to consider adapting device protections in this new environment. Join us for a complimentary webinar, IoT Security: Establishing Frameworks to...
 
The residential security industry has made significant efforts to expand the market beyond the roughly 30% of broadband households that have a security system. The entrance of tech giants and MSOs raises awareness of security solutions; new business models emerged as a result of changing consumer preferences; and technology advancements such as video analytics, audio analytics, and voice control are improving the user experience. As a result, the security industry is finally able to reap...
 
by Dina Abdelrazik | Apr. 9, 2020
Tags: coronavirus, COVID-19, home safety, security
35% of consumers report experiencing a data privacy or security issue in the past 12 months. Consumers need seamless security solutions that can protect any device, against any threat, anywhere. However, security and privacy solutions are typically fragmented and cumbersome, leaving consumers exposed in one or more of these areas. Consumers today have different solutions, or no protection, across laptops and mobile devices and for their children, home network, and public networks....

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