"pay TV" articles

Parks Associates research shows that more than 63 million U.S. broadband households subscribe to an OTT video service , and 36% of U.S. broadband households have at least one streaming media player. OTT services have allocated substantial portions of their marketing efforts to enforce their positions in the mainstream market. Hulu and Netflix used Super Bowl LI to capture the large audiences to promote their original content, while Amazon and Netflix were awarded for their efforts...
 
by Parks Associates | Jun. 26, 2017
Tags: CONNECTIONS, OTT, pay TV, streaming
By Fredrik Andersson, SVP Business Development and Co-Founder, Accedo At CONNECTIONS next week, I will be joining a panel to discuss OTT video services for a new generation. We will be examining the global impact of OTT services, including market shifts, changes in consumer habits, and strategies to create direct relationships with today’s connected consumer. Personally, I find this topic particularly fascinating, not least because it is changing so rapidly. Of course, we...
Greg Kruczek , Director of New Ventures, Asurion, provided insight on several key industry trends ahead of Parks Associates’ 21st-annual CONNECTIONS™ Conference , which will be held May 23-25 at the Hyatt Regency San Francisco Airport: What is the most important next step to engage consumers in smart home solutions, connected entertainment services, and/or value-added services like tech support and connected health? The connected home industry is arguably gadget driven...
Laura is a 23 year old woman who graduated college last May. She got a job in a state different from where she graduated college and upon settling into her own one bedroom apartment, she didn’t bother to get either cable or satellite television service. She has had some experience with pay-TV service, as she watched traditional over-the-air and cable/satellite channels during her childhood as her parents subscribed to a pay-TV service. In the dorms during freshman and sophomore years,...
 
by David Mitchel | Mar. 8, 2017
Tags: cord cutting, pay TV
Amazon and Netflix went head-to-head at the 2017 Golden Globes Sunday night, as the OTT video services’ original content was up for several awards. Original content has become an increased focus for OTT video services. Original content provides streaming services with a less expensive option to accumulate new content compared to acquiring licenses from outside sources. In addition, with over 190 OTT video services in North America, original content can create differentiation among...
 
by Alexandra Martin | Jan. 11, 2017
Tags: Amazon, digital content, online video, pay TV, streaming
New Parks Associates research cited by The Washington Post today reveals the competitive landscape among top OTT video service providers. The IoT research firm recently released an updated Top 10 list of OTT video services, which showed the majority of OTT video consumption is now on Internet-connected TV. The list, which has Netflix maintaining the top spot ahead of Amazon Video, Hulu, MLB.TV, and WWE Network, is ranked by number of paid subscribers, excluding transactional or...
IoT research firm Parks Associates recently released its updated top 10 list for OTT video services, which showed the majority of OTT video consumption is now on Internet-connected TV. The list, which shows Netflix maintaining the top spot ahead of Amazon Video, Hulu, MLB.TV, and WWE Network, is ranked by number of paid subscribers, excluding transactional or ad-based services and based upon reported figures and estimates from Parks Associates’ OTT Video Market Tracker ....
Before attending CONNECTIONS™Europe  in Amsterdam, Charles Dawes , Senior Director, International Marketing at TiVo, answered several industry questions: Where do you feel the largest opportunity is for the smart home industry in Europe? For us at TiVo, the sweet spot for “Smart Home” is around the consumption of entertainment media, be this video, audio, or gaming. Consumers around the globe spend almost as much time consuming entertainment as they do sleeping...

Page of 19 Next

QUOTE-Slide_Parks-Perspectives-March2014_GHower-01.jpg

QUOTE-Slide_Parks-Perspectives-March2014_GHower-01.jpg

ParksPerspecQuote_TechSupport-PSamuels-01.png

ParksPerspecQuote_TechSupport-PSamuels-01.png

QUOTE_Parks-Perspectives-2014-JB1.jpg

QUOTE_Parks-Perspectives-2014-JB1.jpg

ParksPerspecQuote_2.png

ParksPerspecQuote_2.png

ParksPerspecQuote_1.png

ParksPerspecQuote_1.png