"ott" articles

“Baby Yoda.” These are two words that many consumers have come to recognize, and frankly adore. The surge in popularity of the lovable character is symbolic of the company behind it. During its fiscal Q1 earnings call, The Walt Disney Company reported strong growth for its direct-to-consumer division, which includes Hulu, ESPN+, and newly-launched Disney+. Disney announced subscriber figures for each of its streaming services for the first time, illustrating its success in the...
One of the most interesting announcements at CES 2020 was the April 6 launch date for Quibi . Intended to target Millennials, Quibi – short for Quick Bites – is a smartphone-only OTT service, featuring only video content of 10 minutes or less. Although there are plenty of apps which emphasize short-form video, an exclusive feature to Quibi is that all content is viewable in both horizontal and vertical screen orientations. Quibi is a hybrid AVOD/SVOD model, with an ad-supported...
Contributing Author: Steve Nason The big question ahead of Netflix’s upcoming earnings call on January 21 centers on the impact that Disney+ has had on Netflix’s domestic subscriber count and growth in subscriptions. There is significant concern in the industry that Disney’s service will prompt some of Netflix’s subscribers to drop the service. There are likely a small number of Netflix subscribers who subscribed solely for the Disney content and will now cancel in...
 
by Brandon Riney | Jan. 20, 2020
Tags: OTT, streaming
The availability of OTT video services on multiple platforms is a key component of reaching new audiences. Due to the high cost and effort required to develop support on any given platform, services prioritize certain connected devices, at least initially. As a service matures, it continues to add support for new devices in order to capture feasible markets and provide current subscribers with additional ways to access content. As the market for OTT services evolves, new opportunities for...
 
by Brandon Riney | Jan. 15, 2020
Tags: connected CE, online video, OTT, streaming
Christopher Rae , SVP of Global Operations,   Verimatrix , gave his insights on video services prior to the 2019  Future of Video: OTT, Pay TV, and Digital Media . Christopher participated on the research workshop session  Piracy: A Billion-Dollar Challenge  with  Steve Epstein , Head of Innovation and Distinguished Engineer,  Synamedia . What is the greatest disruption to the entertainment...
 
by Parks Associates | Dec. 8, 2019
Tags: digital media, OTT, pay TV, smart TV
Steve Epstein , Head of Innovation and Distinguished Engineer, Synamedia gave his insights on video services prior to the Parks Associates’  Future of Video: OTT, Pay TV, and Digital Media . Steve will participate at the pre-show workshop session  Piracy: A Billion-Dollar Challenge  on Monday, December 9 at 4 :45 pm . In addition,  Christopher Rae , SVP of Global Operations,  Verimatrix  will join him on this session....
 
by Parks Associates | Dec. 6, 2019
Tags: OTT, pay TV, smart TV
Jason Friedlander ,  Sr. Director Product Marketing,  Verizon Media  gave his insights on the entertainment industry prior to the Parks Associates’  Future of Video: OTT, Pay TV, and Digital Media . Jason will participate on the expert panel  The Future Role of Live TV  on Tuesday, December 10 at 4 :30 pm . Panelists who will join him on this session include: Jim Long , CEO, Didja, Inc . Scott Maddux , VP Business...
 
by Parks Associates | Dec. 4, 2019
Tags: OTT, pay TV, smart TV
Kim Hurwitz , Chief Marketing Officer, FITE.tv  gave her insights on the entertainment industry prior to the Parks Associates’  Future of Video: OTT, Pay TV, and Digital Media . Kim will participate on the expert panel  Engaging the Consumer: Sales, Marketing, and Social Media for Video Services  on Wednesday, December 11 at 11 :15 am . Panelists who will join her on this session include: Jake Katz, SVP Strategy, Trailer Park...
 
by Parks Associates | Nov. 25, 2019
Tags: digital media, OTT, pay TV, undefined

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