"mobile" articles

Over the past decade, a growing percentage of US are connected to the internet, but do not receive home internet service from a traditional home internet provider. The bulk of these consumers are “mobile-only”, connected via a smartphone or tablet. With the launch of 5G home internet, and new low-orbit satellite networks, the market is poised for further shifts.  Fiber, fixed wireless buildouts set the stage for a Gigabit world. Accelerated by the pandemic, consumer...

Earlier in the year, the original iPhone celebrated its 14 th anniversary.  Steve Jobs, Apple’s then CEO, took the stage at Macworld and amazed the globe with a product that literally changed how we communicate, work, and enjoy video and music content.  One could also argue that the iPhone (and the smartphone category in general) ultimately enabled social media apps to ascend to the level of popularity they currently enjoy.  In short, it’s evolved into a device that...

Parks Associates estimates that across the US, 15 million households are currently mobile-only – which means that household members have mobile data plans but do not have a home internet subscription. Of this 15 million, 12 million were at one point fixed broadband subscribers. That is, for one reason or another, they cancelled their home broadband service. Some of the most common reasons are included in the chart below:     2020 and its...

Recent research conducted by Parks Associates, and captured in the report Cloud Gaming: Demand and Preferences , finds nearly a third of US consumers are interested in cloud gaming and game subscription services. These services, including names such as NVIDIA GeForce NOW, Google Stadia, Microsoft’s upcoming Project xCloud, and PlayStation Now, have become hot topics in the gaming space for their attempt to replicate the streaming video service model. With a cloud gaming service,...

Short-form smartphone-only SVOD service Quibi launched on April 6th with a limited-time extended 90-day trial and introductory pricing at $4.99 for the ad-supported tier and $7.99 for an ad-free tier. The early days of the service have been a mix of good and bad news. Quibi certainly picked an interesting time to launch a mobile-only subscription OTT service. As consumers shelter-in-place, their preference for smart TVs and other home-based streaming video devices such as streaming...

2020 marks an unprecedented time in US and global history. COVID-19 is the first worldwide pandemic to strike our modern society, impacting global supply chains, worldwide businesses, and consumer spending. It has prompted exceptional actions from regulators in terms of both public health and monetary and fiscal policy. 70% of US consumers report that they are following social distancing rules, and 30% report that they are under shelter-in-place orders or are otherwise self-quarantining....

We’ve all heard the expression before—smartphones have peaked. And it's true; Parks Associates consumer surveys find that smartphone adoption in the US reached its highest point in 2017, and has slowly declined ever since. Going hand in hand with smartphone decline is a second, more counterintuitive trend. Consumers are going back to basics—basic phones, that is. Between 2017 and 2019, the percentage of broadband households with mobile phone service but no smartphones rose...

Last week at the Consumer Electronics Show (2019) in Las Vegas, the latest innovations and trends in the automotive market were on showcase. The event featured new product announcements from major players such as Ford, HARMAN, Volkswagen, Audi, and more. Below are five key trends from CES that we expect to influence the market in 2019: Authentication technologies – Parks Associates research shows increasing consumer concerns around companies and hackers stealing their data...