"mobile" articles

Recent research conducted by Parks Associates, and captured in the report Cloud Gaming: Demand and Preferences , finds nearly a third of US consumers are interested in cloud gaming and game subscription services. These services, including names such as NVIDIA GeForce NOW, Google Stadia, Microsoft’s upcoming Project xCloud, and PlayStation Now, have become hot topics in the gaming space for their attempt to replicate the streaming video service model. With a cloud gaming service,...

Short-form smartphone-only SVOD service Quibi launched on April 6th with a limited-time extended 90-day trial and introductory pricing at $4.99 for the ad-supported tier and $7.99 for an ad-free tier. The early days of the service have been a mix of good and bad news. Quibi certainly picked an interesting time to launch a mobile-only subscription OTT service. As consumers shelter-in-place, their preference for smart TVs and other home-based streaming video devices such as streaming...

2020 marks an unprecedented time in US and global history. COVID-19 is the first worldwide pandemic to strike our modern society, impacting global supply chains, worldwide businesses, and consumer spending. It has prompted exceptional actions from regulators in terms of both public health and monetary and fiscal policy. 70% of US consumers report that they are following social distancing rules, and 30% report that they are under shelter-in-place orders or are otherwise self-quarantining....

We’ve all heard the expression before—smartphones have peaked. And it's true; Parks Associates consumer surveys find that smartphone adoption in the US reached its highest point in 2017, and has slowly declined ever since. Going hand in hand with smartphone decline is a second, more counterintuitive trend. Consumers are going back to basics—basic phones, that is. Between 2017 and 2019, the percentage of broadband households with mobile phone service but no smartphones rose...

Last week at the Consumer Electronics Show (2019) in Las Vegas, the latest innovations and trends in the automotive market were on showcase. The event featured new product announcements from major players such as Ford, HARMAN, Volkswagen, Audi, and more. Below are five key trends from CES that we expect to influence the market in 2019: Authentication technologies – Parks Associates research shows increasing consumer concerns around companies and hackers stealing their data...

One of the most exciting announcements during the Apple Event today centered around the introduction of eSIM technology into the new iPhone XS and XS Max. eSIMs act as a replacement for a traditional physical SIM card - they save internal space, improve water resistance, and allow users to configure their phone's network connection without having to request, wait for, and then physically insert a SIM card. In 2016 and 2017, eSIMS began gaining traction in the consumer market with...

The Apple Event was today, and Apple made a series of interesting announcements about its iPhone lineup. The iPhone 8 and 8 Plus were announced, and the rumored iPhone X was confirmed. These new iPhones offer more powerful processing via Apple's new A11 chip, as well as an Apple-designed GPU. This allows Apple to offer on-device machine learning and computer vision-enabled abilities which enable a number of new use cases. Apple's machine learning tech enables: Native...

International research firm Parks Associates  will host the fourth-annual Connected Health Summit: Engaging Consumers , August 29-31 at the Omni Hotel in San Diego, CA. The event will analyze the roles of connected health technologies and innovations in driving changes in consumer behaviors and business models and is focused on data-driven, human-centric patient experience and engagement. Early registration  for the three-day event, which includes a pre-show research...