"digital media" articles

Some of our latest consumer research, Households with Children: Dominant Tech Purchasers , reveals households with children, particularly those ages 6-11, are the leading demographic groups for technology product and entertainment service purchasing. About 30% of broadband households have children at home, which translates to 32 million households. In general, households with children are young enough to be receptive to smart home technology but old enough to have the...
“Baby Yoda.” These are two words that many consumers have come to recognize, and, frankly, to adore. The surge in popularity of the lovable character is symbolic of the company behind it. During its fiscal Q1 earnings call, The Walt Disney Company reported strong growth for its direct-to-consumer division, which includes Hulu, ESPN+, and newly-launched Disney+. Disney announced subscriber figures for each of its streaming services for the first time, illustrating its success in...
 
by Brandon Riney | Feb. 13, 2020
Tags: digital content, digital media, online video, OTT, streaming
One of the most interesting announcements at CES 2020 was the April 6 launch date for Quibi . Intended to target Millennials, Quibi – short for Quick Bites – is a smartphone-only OTT service, featuring only video content of 10 minutes or less. Although there are plenty of apps which emphasize short-form video, an exclusive feature to Quibi is that all content is viewable in both horizontal and vertical screen orientations. Quibi is a hybrid AVOD/SVOD model, with an ad-supported...
 
by Seth D. Yockey | Feb. 5, 2020
Tags: CES, digital content, digital media, online video, OTT, streaming
Christopher Rae , SVP of Global Operations,   Verimatrix , gave his insights on video services prior to the 2019  Future of Video: OTT, Pay TV, and Digital Media . Christopher participated on the research workshop session  Piracy: A Billion-Dollar Challenge  with  Steve Epstein , Head of Innovation and Distinguished Engineer,  Synamedia . What is the greatest disruption to the entertainment...
 
by Parks Associates | Dec. 8, 2019
Tags: digital media, OTT, pay TV, smart TV
Kim Hurwitz , Chief Marketing Officer, FITE.tv  gave her insights on the entertainment industry prior to the Parks Associates’  Future of Video: OTT, Pay TV, and Digital Media . Kim will participate on the expert panel  Engaging the Consumer: Sales, Marketing, and Social Media for Video Services  on Wednesday, December 11 at 11 :15 am . Panelists who will join her on this session include: Jake Katz, SVP Strategy, Trailer Park...
 
by Parks Associates | Nov. 25, 2019
Tags: digital media, OTT, pay TV, undefined
Over-the-Top (OTT) video streaming services compete based on content. User experience, price, brand and marketing are all important, but consumers pay for services in order to have something to watch. Increasingly, services are relying on exclusive or original content as a key success factor. Escalating investment in original content continues as services seek sustainable differentiation. At the same time, TV networks are launching their own OTT services, often with content that they...
 
by Seth D. Yockey | Nov. 6, 2019
Tags: digital media, OTT
During AT&T’s WarnerMedia Day on October 29, the company announced details of its upcoming streaming service, HBO Max. Previously, sparse information existed regarding the SVOD, with only an idea of its name, a general launch date, and limited knowledge of its content library. However, event presenters uncovered highly anticipated details that have remained speculative until now. HBO Max joins others in an attempt to steal some of the thunder from the “big three”...
 
by Brandon Riney | Nov. 5, 2019
Tags: digital content, digital media, online video, OTT, streaming
In an eventful week for streaming news, an already fragmented market for content splintered further with major announcements from NBCUniversal and WarnerMedia about the future of their content on major OTT services. Following the sale of 21st Century Fox, Disney now owns the majority of Hulu, and officially flexed its muscles on Tuesday, May 14, taking full control of Hulu from Comcast and allowing the minority owner to sell their stake in the streaming service in 2024. In...
 
by Billy Nayden | May. 16, 2019
Tags: digital media, OTT

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