"digital media" articles

In a complimentary webcast hosted by Parks Associates and Swrve on September 6, 2018, Hunter Sappington , Research Analyst, Parks Associates, led discussion about OTT churn rates and how companies can work to retain consumers and increase engagement. Joining Sappington was Swrve’s CMO, Barry Nolan and Comcast’s Senior Director of Product Management, David Browne. After a brief introduction of the panelists, Sappington started of the webcast with research on OTT consumers...
On August 16, 2018 research firm Parks Associates hosted its first open house and asked members of the North Texas community to come learn what the company is all about. Attendees got to hear a brief introduction about Parks Associates from the company’s SVP, Elizabeth Parks and the Director of Business Development, Jason Paris .  Afterwards the company’s research analysts and directors gave quick presentations to highlight Parks Associates strengths. The first group of...
The growth in both traditional OTTs and virtual  MVPDs has been the story of 2018 so far in the digital media marketplace. It seems every day a new service is launching, a new company is entering the space, and a new option for content emerges for consumers. Luckily for content companies, consumers appear receptive to this trend and have responded with subscriptions. According to data from early 2018, Virtual MVPDs have seen the largest growth of any type of OTT...
Stories about the pending purchase of 21 st Century Fox assets have dominated the media industry headlines over the past few weeks, with Comcast conceding to Disney’s $71 billion cash and stock offer for said assets. However, The United States’ Department of Justice recently ruled that they will approve a sale of these assets to Disney only if they agree to divest Fox’s 22 regional sports networks (RSNs) as part of the deal, due to monopoly concerns stemming from the...
Esports is going to be aired on ESPN during prime time. Activision Blizzard, the publisher of Overwatch , has announced a deal with Disney that will see the Overwatch League playoffs be broadcast on ESPN, ESPN 3, Disney XD, and ABC. While other esports such as Heroes of the Storm have been broadcast on Disney XD and ESPN before, this agreement will see the first day of the Overwatch League finals broadcast at 8 p.m. ET on ESPN with later highlights and analysis of the finals airing on...
By Brett Sappington and Billy Nayden What a great coincidence that AT&T’s acquisition of the company that brought us the power struggles of Westeros and Game of Thrones is likely to set off a new era of competition in pay TV. With a federal judge approving AT&T’s $85 billion buyout of Time Warner late Tuesday afternoon, the courts cleared a path for a number of imminent media deals that will undoubtedly bring substantial change to the media landscape....
Movie theaters have lived a long life, having bolstered the financial health of the film industry for years and entertained millions of viewers. Theaters provide a unique blend of public and private entertainment, allowing us to experience the spectacle of film in our own seat but in a community of viewers. However, despite its position as a venue for the art of film, this unique channel for content distribution is struggling as it seeks a resurgence rather than a slow death....
 
by David Mitchel | Apr. 25, 2018
Tags: 4K, digital content, digital media, OTT
Speaking from an entertainment focus at CES, nearly everyone I met with talked about being able to provide a single, unified interface for all the video products and services that consumers are using. And when you think about it, it makes complete sense why that is such a big deal. We have reached the point where using two or more video services is becoming the norm rather than the exception to a rule, and because users have to sort through the several different services they use to...

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