"digital media" articles

Join leading industry executives and analysts in discussing the entertainment services landscape at Parks Associates’ Future of Video 2022 event series. Panelists will discuss research that analyzes industry themes such as hybrid business models, streaming measurement challenges, service stacking and churn, and consumer usage trends. AGENDA: Welcome: State of the Video Market Elizabeth Parks , President and CMO,  Parks Associates...
Parks Associates will host the fifth annual Future of Video: OTT, Pay TV, and Digital Media  December 12–14 in Marina del Rey, CA. Future of Video: OTT, Pay TV, and Digital Media brings together senior leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer adoption, churn, and spending.  During the pre-show workshop, OTT Market & New Era of Video Consumption , on Monday, December 12, Parks...
  The proliferation of OTT streaming services within the last decade changed how people consume entertainment content by granting the ability to watch anything at any time with no contract. Viewers today are comfortable moving between streaming services and sharing account credentials among friends and family to maximize their value. Further, the fragmentation of the streaming ecosystem combined with rising prices across platforms increases the appeal of account sharing on...
Research firm Parks Associates released a report Monday morning showing that at least 35 million American households would be interested in picking up a cloud gaming service at a roughly $9.99/month price point. From the article, "Analysis: The impact of Google Stadia shutdown on Amazon, Xbox, and other cloud gaming initiatives" by Thomas Wilde.
 
by Parks Associates | Sep. 29, 2022
Tags: digital media, gaming, smart TV
A major change in live entertainment in the advent of the internet age is the desire for interaction and engagement from all involved parties. Content creators, providers, and networks are not just looking for viewers, but dedicated fans who engage with their intellectual property on a variety of platforms. This engagement increases the need for viewers to watch live and participate in a community around their favorite pieces of content. Social Media/Apps Brands now can...
 
by Elizabeth Parks | Aug. 29, 2022
Tags: apps, digital media, Facebook, smartphones
A majority of US internet households now own and use at least one internet-connected health product that captures and interprets their health data. Consumers’ adoption and use of smart watches continue to increase, while other device categories have declined post the height of the pandemic. Over half of wearables-owning households report owning and using an Apple Watch. Since its acquisition by Google, Fitbit has declined from the market leader to second place. After a successful...
OTT service subscriptions continue to grow at the expense of traditional pay-TV services. Traditional broadcast TV’s share of video consumption continues to decline and only accounts for one-third of all video consumption. Parks Associates ongoing consumer survey research shows that Internet video over-took broadcast video in 2016 and accounts for the lion’s share of all video consumed. Now 83% of US households have an OTT service and pay-tv service (legacy and streaming pay tv)...
Accessing and experiencing digital media have become more complicated over the past few years, both for consumers and the companies providing the content. The fracturing of entertainment options, coupled with a decline in traditional pay TV, has forced many consumers to subscribe to a bevy of services in order to access the video content they want to watch. While this situation offers consumers a greater than ever selection of content, it offers a unique set of challenges from an...

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