"cord cutting" articles

The $48.5 billion purchase of DirecTV by AT&T in 2015 collided with a rise in cord cutting that dominated the video market. The six years that has followed saw an emergence in video streaming services as an alternate to traditional TV packages that resulted in major losses for AT&T’s premium TV services. AT&T was in a difficult position with its legacy video assets and has invested its future in its flagship streaming service HBO Max. AT&T’s sale of a 30% stake...

The COVID-19 crisis is having a significant impact on video consumption with a large percentage of new subscribers adding video services. OTT services with significant gains in subscribers include Apple TV+ and Disney+, which is unsurprising given their recent launches into the market. OTT service providers are tapping into the captive at-home video consumer base brought on by shelter-in-place orders and work-at-home mandates. The combination of free content, promotional...

TV antenna usage in US broadband households jumped to 25% in 2019 and is expected to grow as COVID-19 has kept consumers at home. Content styles and genres grow and change, while business models and transmission technologies evolve and cause disruption, but nothing changes the end consumers’ goal: to find video that they want to watch. Secondarily, consumers want to find that content in a manner that is affordable and easy. With the increasing number of on-demand options...

Prior to Parks Associates’ 1st-annual Future of Video: OTT, Pay TV, and Digital Media conference, Tom Munro, CEO, Verimatrix shared insights with the analyst team to discuss the future of the video industry. Tom participated on the Innovations and Gaps in Video Technologies panel on Wednesday, December 12, at 11:15 AM. The following panelists joined him on this session: Matthew Collado, Co-Founder / Chief Content Officer, Littlstar/Ara Dan Hurwitz, Chief Revenue...

Prior to Parks Associates’ 1st-annual Future of Video: OTT, Pay TV, and Digital Media conference, Virginia Juliano, CEO/Founder, CobbleCord shared insights with the analyst team to discuss the future of the video industry. Virigina participated on the The Future of Discovery, Brands, and Content Positioning panel on Tuesday, December 11, at 10:45 AM. The following panelists joined her on this session: Gabe Berger, CEO, ThinkAnalytics Ramon Duivenvoorden, Chief...

Prior to Parks Associates’ 1st-annual Future of Video: OTT, Pay TV, and Digital Media conference, Dan Hurwitz, Chief Revenue Officer, Penthera shared insights with the analyst team to discuss the future of the video industry. Dan will be participating on the Innovations and Gaps in Video Technologies panel on Wednesday, December 12, at 11:15 AM. Panelists joining him on this session include: Matthew Collado, Co-Founder / Chief Content Officer, Littlstar/Ara Tom Munro,...

Prior to Parks Associates’ 1st-annual Future of Video: O TT, Pay TV, and Digital Media conference, Nii Addy, Head of Marketing, Philo shared insights with the analyst team. Nii will be participating on the Marketing and Merchandising of Video panel during the pre-conference workshop OTT Market Disruption & Capturing Audiences on Monday, December 10, at 4:30 PM. Panelists joining him on this session include: Renato Bonomini, VP of Technical Services, ContentWise...

Prior to Parks Associates’ inaugural Future of Video: OTT, Pay TV, and Digital Media conference, Alex Drosin, Chief Commercial Officer, Massive shared insights with the analyst team to discuss what is driving growth in video entertainment and what the biggest impacts on technology will be in the near future. Alex will be participating on the Evolution of the Consumer Experience panel on Wednesday, December 12, at 1:30 PM. Panelists joining him on this session include:...