"cloud services" articles

There is no doubt the cloud gaming market is at an inflection point, with major heavyweights getting increasingly involved over the past 18 months. As of 2021, 75% of heads of US broadband households report playing video games for at least one hour per week and 30% of US broadband households reported subscribing to or trialing at least one free or paid gaming service. Cloud gaming services provide a new opportunity to serve the gaming market and capture the consumer segment without...
 
OTT service subscriptions continue to grow at the expense of traditional pay-TV services. Traditional broadcast TV’s share of video consumption continues to decline and only accounts for one-third of all video consumption. Parks Associates ongoing consumer survey research shows that Internet video over-took broadcast video in 2016 and accounts for the lion’s share of all video consumed. Now 83% of US households have an OTT service and pay-tv service (legacy and streaming pay tv)...
Connectivity in the home and the addition of connected devices continue to expand year-over-year, with consumers now owning an average of 16connected devices, with the majority coming from the mature connected CE product category and the remainder from smart home and connected health products. The increasing levels of connectivity in consumers’ lives provide easy targets for hackers and present security and privacy vulnerabilities for consumers.  The glossary of terms...
Accessing and experiencing digital media have become more complicated, both for consumers and the companies providing the content. The fracturing of entertainment options, coupled with a decline in traditional pay TV, has forced many consumers to subscribe to a bevy of services in order to access the video content they want to watch. While this situation offers consumers a greater than ever selection of content, it offers a unique set of challenges from an authentication and...
After more than twenty years of pushing computing from local servers into the cloud, many industries now strategize more carefully about the most appropriate options among cloud computing, edge computing, and hybrid edge-cloud configurations. Cost, latency, privacy, and reliance on connectivity are all factors informing these decisions. Hybrid edge-cloud architectures enable the best of both worlds for many applications, such as connected devices. They can optimize data processing,...
The smart TV is now the most important video consumption device in US households for a variety of reasons . Not only is it consumers’ most-adopted video device and their most favored as the primary device for watching video, it is also the device best able to collect data on consumers’ combined entertainment consumption behavior and serve them targeted advertising. The companies controlling the smart TV platforms in use today are thus in control of the most significant point...
Reduction of false alarms is a major goal for players in the home security industry. Currently, 36% of US internet households have a home security system with the vast majority professionally monitored. False alarms are a source of frustration for home security owners regardless of the type of alarm, and most (65%) have paid a fine as a result. With 62% of home security owners able to recall a false alarm in the past 12 months and nearly one-in-ten reporting they...
Parks Associates continued its twenty-sixth annual CONNECTIONS™  conference with our in-person conference in Frisco, Texas on May 17-19. Amanda Forsyth, Director of Product Management at Cognitive Systems. Ahead of the conference, Amanda provided insights on how smart home products are evolving and consumer insights that will have an impact over the next few years. Amanda spoke on the panel, Health and Wellness Solutions: Expanding the Market, on May 19 at 1:00 PM CT which...

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