"TV Everywhere" articles

TiVo (NASDAQ: TIVO), the global leader in entertainment technology and audience insights, today released follow-up findings from its 2016 TiVo consumer survey, focusing on the behavior of U.S. millennials and how this coveted demographic interacts with video content, products and services in contrast to other generations. “The media industry is facing a perfect storm with increased choice and access to content, at the cost of massive fragmentation and frustrated consumers,”...
The BroadbandTV Event , co-located with the FTTH Connect, was where Tier two and three providers of fiber broadband internet service came to learn about content. I was privileged enough to moderate a panel on the Evolution of OTT with Robert Saunders (President & co-founder of Skitter TV) , Chris Lavin (CTO of ONE CONNXT), and Chris Beatson (CTO of NeoNova Networks). Millennials are always brought up in any discussion about over-the-top video services, and...
Credential (password) swapping has become a popular form of piracy in the connected world, one that has received little attention from service providers and content owners when compared to other forms of piracy like signal piracy, physical media piracy, and file sharing. Credential sharing has a measurable impact on video services, particularly in the OTT video service area, which impacts young subscribers most substantially. The impact on OTT video revenues— an estimated $500 million...
 
In a recent article for D Magazine , Parks Associates research revealed the increasing popularity of on-demand video platforms such as Netflix, Hulu, and Amazon Prime. Author Phil Harvey cited the results of a recent Parks Associates customer study , which shows over 55% of U.S. broadband households subscribe to over-the-top (OTT) services. Additionally, the increasing popularity of these services is leading to major changes in the way that viewers watch television. This...
 
by Parks Associates | May. 4, 2015
Tags: OTT, pay TV, TV Everywhere
Mio Babic , President & CEO at iStreamPlanet , offers insight into how OTT services are the key to the home entertainment market: What is the most important next step to engage consumers in smart home solutions, connected entertainment services, and/or value-added services like tech support and connected health?      The next step in the transition from traditional television broadcast to connected OTT services is to provide a consistent,...
By Adam Nightingale, VP Sales EMEA, Accedo Consumers are finding and viewing content on a wider variety of devices than ever before. With a constant flow – actually, it’s more of an avalanche - of new devices entering the market, at Accedo we expect to see even more fragmentation in an already chaotic ecosystem. The key to a successful strategy will centre around engaging the consumer effectively and introducing services which are truly consumer-centric. Device...
 
by Parks Associates | Nov. 10, 2014
Tags: OTT, pay TV, TV Everywhere
Game of Thrones, Girls, and Last Week Tonight with John Oliver could be coming to a device near you, whether or not you have a pay-TV subscription. This morning at a Time Warner, Inc. investor meeting, HBO chief executive Richard Plepler announced that the network would launch a standalone over-the-top service as soon as 2015 . The jump would not be drastic from a technology standpoint, as HBO currently delivers content through its HBO GO app. However, a move into the...
Parks Associates research shows that online video ranks highest among younger consumers as the most important video source . Increasingly, connected devices such as smartphones, tablets, and laptops are becoming secondary screens for watching, discovering, and sharing video content.  However, as CE devices become a preferred tool to manage and share videos, music, and photos, incorporating these functionalities in CE devices also introduces a whole new layer of complexity....

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