"Pay TV" articles

Parks Associates’ Future of Video: OTT, Pay TV, and Digital Media is excited to announce MediaKind as a sponsor of the upcoming event. MediaKind is a global media technology leader focused on enabling the delivery of next-generation live and on-demand, mobile and multi-screen media experiences for everyone, everywhere.  MediaKind currently serves over 900 cable, satellite, telecom service providers and broadcasters around the world with end-to-end video delivery solutions...
Parks Associates’ Future of Video: OTT, Pay TV, and Digital Media is excited to announce Firstlight Media as a sponsor of the upcoming event.  Firstlight Media is leading cloud transformations of OTT and in-home experiences for pay TV, telcos, and MVPDs. Its cloud-native platform outperforms legacy online video platforms in critical areas, including delivering premium video, handling complex use cases, and scaling to millions of viewers. Firstlight Media enables immersive...
Pay-TV subscriptions and revenues are on a continuous decline as consumers embrace OTT services. The research firm forecasts that traditional pay TV will decline to 76.7 million households by 2024, the lowest penetration in a decade and a 27% drop from 2014. Parks Associates estimates that approximately 35 to 40 new streaming services entered the market between March 2020, the beginning of the COVID-19 pandemic in the United States, and the end of 2021. More than half of US...
It stands to reason that video and audio analytics tech on other devices will eventually come to the smart home as engineering advancements make it feasible on a smaller and cheaper platform. Consumers may encounter this technology at work or in public and come to expect similar features and capabilities. There are also advancements in audio and video data that will act as competition or supplement these audio and video in gathering data for analysis. Rise of...
The smart TV is now the most important video consumption device in US households for a variety of reasons . Not only is it consumers’ most-adopted video device and their most favored as the primary device for watching video, it is also the device best able to collect data on consumers’ combined entertainment consumption behavior and serve them targeted advertising. The companies controlling the smart TV platforms in use today are thus in control of the most significant point...
Generally, consumers choose a pay-TV service that provides the most complete choices for their desired content, and this becomes their core TV service. Historically, traditional pay-TV services filled this role and were often the only choice consumers had. The relatively recent explosion of online video services offering consumers additional content, usually at a lower price point and without contracts, has created serious competition. Online pay-TV services enable...
 
Programmatic television advertising is growing more prevalent in the advertising industry. Using algorithms and computers, programmatic advertising is the practice of acquiring digital advertisements repeatedly. Programmatic advertising allows an organization to distribute its advertisements across a wide range of channels at its discretion. Additionally, it addresses the necessity for increased ad reach due to shifts in use habits among audiences. These advertisements are referred to...
In 2021, 80-82% of all US internet households subscribe to at least one streaming service and nearly half of all broadband households (49%) subscribe to four or more OTT streaming services, an increase of 18% in one year. Currently, only 57% subscribe to a traditional pay-TV service like AT&T or Comcast. This is a dramatic drop from almost ten years ago in 2012 when 87% of households subscribed to traditional pay-TV services. These enormous shifts in the video...

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