"OTT" articles

OTT video service popularity is still on the rise over 10 years after its debut. Parks Associates shows that there are now over 200 service options to choose from in the U.S. alone. While there are clear leaders in the industry, like Hulu, Netflix, and Amazon’s Prime Video, the remaining competitors are still battling for a spot on the top 10 list. Parks Associates recently released its 2018 update to the top 10 OTT contenders in its OTT Video Market Tracker and it seems that...
 
by Parks Associates | Nov. 12, 2018
Tags: Amazon, digital media, OTT, streaming
Prior to Parks Associates’ 13th-annual CONNECTIONS Europe: Strategies for the Smart Home and Consumer Iot conference, Kristian Järnefelt, EVP Consumer Cyber Security, F-Secure Corporation shared insights with the analyst team to discuss opportunities and challenges facing the European smart home market. Kristian will be participating on the Data Security and Analytics: AI Challenges and Opportunities panel on Tuesday, November 13 at 15:15. Panelists joining him on this session...
Popularized by Bitcoin in 2009, blockchain started out as a public ledger for cryptocurrencies. In 2018, however, blockchain has been highlighted for its potential to help IoT providers in creating more efficient and secure network opportunities for consumers. Parks Associates’ newest industry report, Blockchain for Connected Home and Entertainment , examines how this not-so-new technology can alleviate privacy and security concerns in the smart home and digital entertainment...
 
by Parks Associates | Nov. 1, 2018
Tags: blockchain, connected CE, OTT, security
Parks Associates’ new complimentary whitepaper, Video’s Critical Path: Success at Web Speeds , sponsored by MediaKind examines the reshaping of the entertainment industry by OTT video services. “Pay TV is on the forefront of this era of change, with the global market for pay TV is continuing to grow in most regions despite the decline in subscribing households in the U.S. Competition from OTT providers like Netflix and Hulu have pushed a new wave of consolidation in pay TV,...
According to Parks Associates research, the percentage of broadband households not intending to purchase a smart home device due to security and privacy concerns has increased from 21% in Q1 2017 to 32% in Q1 2018. Further, more than one-fourth of U.S. broadband households strongly agree that it’s impossible to keep their personal data away from unauthorized users. Security and privacy concerns are clearly becoming top of mind for many connected consumers. As the number of...
In a complimentary webcast hosted by Parks Associates and Swrve on September 6, 2018, Hunter Sappington , Research Analyst, Parks Associates, led discussion about OTT churn rates and how companies can work to retain consumers and increase engagement. Joining Sappington was Swrve’s CMO, Barry Nolan and Comcast’s Senior Director of Product Management, David Browne. After a brief introduction of the panelists, Sappington started of the webcast with research on OTT consumers...
On August 16, 2018 research firm Parks Associates hosted its first open house and asked members of the North Texas community to come learn what the company is all about. Attendees got to hear a brief introduction about Parks Associates from the company’s SVP, Elizabeth Parks and the Director of Business Development, Jason Paris .  Afterwards the company’s research analysts and directors gave quick presentations to highlight Parks Associates strengths. The first group of...
The growth in both traditional OTTs and virtual  MVPDs has been the story of 2018 so far in the digital media marketplace. It seems every day a new service is launching, a new company is entering the space, and a new option for content emerges for consumers. Luckily for content companies, consumers appear receptive to this trend and have responded with subscriptions. According to data from early 2018, Virtual MVPDs have seen the largest growth of any type of OTT...

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