"OTT" articles

Contributing Author: Steve Nason The big question ahead of Netflix’s upcoming earnings call on January 21 st centers on the impact that Disney+ has had on Netflix’s domestic subscriber count and growth in subscriptions. There is significant concern in the industry that Disney’s service will prompt some of Netflix’s subscribers to drop the service. There are likely a small number of Netflix subscribers who subscribed solely for the Disney content and will now cancel in...
 
by Brandon Riney | Jan. 20, 2020
Tags: OTT, streaming
The availability of OTT video services on multiple platforms is a key component of reaching new audiences. Due to the high cost and effort required to develop support on any given platform, services prioritize certain connected devices, at least initially. As a service matures, it continues to add support for new devices in order to capture feasible markets and provide current subscribers with additional ways to access content. As the market for OTT services evolves, new opportunities for...
 
by Brandon Riney | Jan. 15, 2020
Tags: connected CE, online video, OTT, streaming
Christopher Rae , SVP of Global Operations,   Verimatrix , gave his insights on video services prior to the 2019  Future of Video: OTT, Pay TV, and Digital Media . Christopher participated on the research workshop session  Piracy: A Billion-Dollar Challenge  with  Steve Epstein , Head of Innovation and Distinguished Engineer,  Synamedia . What is the greatest disruption to the entertainment...
 
by Parks Associates | Dec. 8, 2019
Tags: digital media, OTT, pay TV, smart TV
Steve Epstein , Head of Innovation and Distinguished Engineer, Synamedia gave his insights on video services prior to the Parks Associates’  Future of Video: OTT, Pay TV, and Digital Media . Steve will participate at the pre-show workshop session  Piracy: A Billion-Dollar Challenge  on Monday, December 9 at 4 :45 pm . In addition,  Christopher Rae , SVP of Global Operations,  Verimatrix  will join him on this session....
 
by Parks Associates | Dec. 6, 2019
Tags: OTT, pay TV, smart TV
Jason Friedlander ,  Sr. Director Product Marketing,  Verizon Media  gave his insights on the entertainment industry prior to the Parks Associates’  Future of Video: OTT, Pay TV, and Digital Media . Jason will participate on the expert panel  The Future Role of Live TV  on Tuesday, December 10 at 4 :30 pm . Panelists who will join him on this session include: Jim Long , CEO, Didja, Inc . Scott Maddux , VP Business...
 
by Parks Associates | Dec. 4, 2019
Tags: OTT, pay TV, smart TV
Kim Hurwitz , Chief Marketing Officer, FITE.tv  gave her insights on the entertainment industry prior to the Parks Associates’  Future of Video: OTT, Pay TV, and Digital Media . Kim will participate on the expert panel  Engaging the Consumer: Sales, Marketing, and Social Media for Video Services  on Wednesday, December 11 at 11 :15 am . Panelists who will join her on this session include: Jake Katz, SVP Strategy, Trailer Park...
 
by Parks Associates | Nov. 25, 2019
Tags: digital media, OTT, pay TV, undefined
Usage of US ad-based OTT services has traditionally lagged far behind adoption of SVOD services. However, with Viacom’s high-profile acquisition of Pluto TV, Sony’s reboot of Crackle, and NBCUniversal’s announcement of an AVOD service to launch in 2020, momentum for ad-based services is picking up some serious steam. As video consumers continue to stack OTT subscriptions in order to round out their online video content portfolio, their wallets have taken a severe hit. As a result,...
 
by Steve Nason | Nov. 13, 2019
Tags: OTT, streaming
Over-the-Top (OTT) video streaming services compete based on content. User experience, price, brand and marketing are all important, but consumers pay for services in order to have something to watch. Increasingly, services are relying on exclusive or original content as a key success factor. Escalating investment in original content continues as services seek sustainable differentiation. At the same time, TV networks are launching their own OTT services, often with content that they...
 
by Seth D. Yockey | Nov. 6, 2019
Tags: digital media, OTT

Page of 26 Next

PA_Staff_Quotes_Dina_v1_600x60.jpg

PA_Staff_Quotes_Dina_v1_600x60.jpg

PA_Staff_Quotes_Steve_v1_600x60.jpg

PA_Staff_Quotes_Steve_v1_600x60.jpg

PA_Staff_Quotes_Lindsay_v1_600x60.jpg

PA_Staff_Quotes_Lindsay_v1_600x60.jpg

PA_Staff_Quotes_Steve_v2_600x60.jpg

PA_Staff_Quotes_Steve_v2_600x60.jpg