"OTT" articles

OTT video is reshaping the U.S. entertainment marketplace—Parks Associates research shows nearly two-thirds of U.S. broadband households have an OTT service, and one-third have more than one subscription. This growing trend is increasing demand on home and mobile networks as consumers spend more bandwidth streaming media on their televisions, tablets, and phones. In the infographic below, Parks Associates highlights how online video consumption is impacting broadband speeds across...
 
Ever since the release of  Jaws  in June of 1975, summer has been the realm of the multiplex blockbuster. Tentpole action film franchises like  Star Wars, Batman, Spider-man, Jurassic Park,  and  Indiana Jones  often find themselves in theaters during the summer movie season from May through July. Summer generally brought a lull in television, the demands of weekly programming schedules relegated to low-cost or specialty programming while the cast and crews...
Crunchyroll is partnering with Twitch.tv to offer a 6-day Crunchyroll marathon on the gaming-focused live streaming platform. The marathon started today on July 27, and it will run back-to-back episodes of entire series 24 hours a day for nearly 20 different anime hits. The episodes are free to watch on Twitch.tv, containing ads unless viewers are Twitch Prime subscribers (either purchased separately or as an added benefit of being an Amazon Prime subscriber). Viewers...
Parks Associates will host the 12th-annual CONNECTIONS™ Europe: IoT and the Connected Consumer , November 1-2, 2017 at the Amsterdam Marriott Hotel, featuring high-level speakers from the top European and international companies in the digital living ecosystem. Early confirmed keynotes include: Sudeep Maitra , Global VP, Strategy and Development,  Centrica Matthias Mieves , Head of New Business, Sales & Marketing Connected Home,  Deutsche...
Parks Associates research shows that more than 63 million U.S. broadband households subscribe to an OTT video service , and 36% of U.S. broadband households have at least one streaming media player. OTT services have allocated substantial portions of their marketing efforts to enforce their positions in the mainstream market. Hulu and Netflix used Super Bowl LI to capture the large audiences to promote their original content, while Amazon and Netflix were awarded for their efforts...
 
by Parks Associates | Jun. 26, 2017
Tags: CONNECTIONS, OTT, pay TV, streaming
By Fredrik Andersson, SVP Business Development and Co-Founder, Accedo At CONNECTIONS next week, I will be joining a panel to discuss OTT video services for a new generation. We will be examining the global impact of OTT services, including market shifts, changes in consumer habits, and strategies to create direct relationships with today’s connected consumer. Personally, I find this topic particularly fascinating, not least because it is changing so rapidly. Of course, we...
This is an interesting time to be in music streaming. Competition is rife, and the margins are thin. The largest players are either unicorns in search of profitability (i.e., Spotify, Pandora) or tech giants looking to lock consumers into their ecosystem (Apple, Google, Amazon). Smaller players are increasingly looking at ways to differentiate and stay afloat. For example, Sprint recently announced that it is acquiring one-third of TIDAL, a rebranding of the Norwegian WiMP service...
The holidays are here, and the winter season has typically served as premium real estate for blockbuster films (secondary only to the summer) and holiday television favorites. Netflix, however, is positioning itself as a stay-in alternative to the box office crowds despite a slate of winter tentpole films. At the box office, films like Harry Potter franchise continuation Fantastic Beasts and Where to Find Them (Warner Bros.), Doctor Strange (Disney/Marvel Studios), Rogue One: A...

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