"OTT" articles

Technology is ubiquitous and the impact of the pandemic in all areas of consumer and business is still unfolding.  Here are 10 key trends we see in the consumer technology space.  Our research in 2022 will continue to be dedicated to understanding the growth and adoption of technology, as well as the business opportunities as a result.  Work and home continue to blur , resulting in new and ongoing investments in technology solutions. Healthcare services...
 
by Elizabeth Parks | Dec. 27, 2021
Tags: broadband, energy, OTT
Parks Associates revealed the Q3 2021 top ten subscription over-the-top (OTT) video services based on number of subscribers, with Netflix as the reigning top subscriber service and Disney+ moving into the top three, pulling ahead of Hulu in number of subscribers. This is the first change in the top three services since the firm started tracking these OTT providers in 2015. “While the Disney+ content portfolio may have allowed it to leapfrog stablemate Hulu in 2021 rankings, its...
 
by Tam Williams | Dec. 18, 2021
Tags: OTT, pay TV, smart TV, streaming
Parks Associates ’ Future of Video: OTT, PayTV, and Digital Media continues on Wednesday, December 15 for the session Capturing the Consumer: Video Engagement Strategies from 11 AM to 1:15 PM CT. This session, sponsored by Deltatre , features key industry players who will address customer engagement and acquisition tactics that are emerging, as well as the impact of free trials and other shifts in how OTT services are actively engaging potential and existing customers. Prior to...
 
by Parks Associates | Dec. 9, 2021
Tags: COVID-19, digital content, OTT
Recent research from Parks Associates finds that 69% of US broadband households have used at least one type of online streaming service in the past month. Many OTT video service providers continue to go to market with a singular business model, either subscription, ad-based, or transaction. However, as competition has intensified and the battle for online video viewership and its associated revenue grow, many providers are looking to hybrid business models by blending various...
 
As OTT service offerings continue to flood the market and consumers migrate to online video, providers are looking to strategic internal and external partnerships to differentiate their offerings. One type of partnership that has gained significant traction recently is the bundling of OTT services with services inside and outside of the video ecosystem. Bundling partnerships afford OTT service providers the opportunity to reach new audiences, gain market share, and increase their user...
 
by Parks Associates | Dec. 8, 2021
Tags: COVID-19, digital media, OTT
Parks Associates ’ Future of Video: OTT, Pay TV, and Digital Media conference series is excited to announce Comcast Technology Solutions as a sponsor of the December 14 session The Age of Video Aggregation. Comcast Technology Solutions offers a portfolio of technology solutions, the CTSuite that provides the industry with the technology, scale and expertise to expand and navigate the rapidly-changing media and entertainment technology landscape. Comcast invents technology...
 
by Parks Associates | Oct. 6, 2021
Tags: digital media, OTT, pay TV
In 2020, Disney+ unveiled a three-pronged hybrid strategy that includes theatrically exclusive films, simultaneous releases in theaters and on transactional services, and streaming exclusives. Disney unveiled the transactional “Premier Access” tier on Disney+ with Mulan in September 2020, which required subscribers to pay an additional $30 fee in addition to their monthly recurring charges that already cost $7 per month. While the July release of Jungle Cruise was intended...
Today’s OTT market is defined by the proliferation of service offerings, unprecedented amounts of online video content, and ever-increasing access points to that content. As a result, OTT content and service providers have to be equipped with best-in-class customer acquisition and engagement strategies in order to differentiate themselves from the competition while avoiding the negative social media attention for a service that fails to deliver the best experience. On...
 
by Parks Associates | Aug. 10, 2021
Tags: OTT, pay TV, Webcast

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