"OTT" articles

Join leading industry executives and analysts in discussing the entertainment services landscape at Parks Associates’ Future of Video 2022 event series. Panelists will discuss research that analyzes industry themes such as hybrid business models, streaming measurement challenges, service stacking and churn, and consumer usage trends. AGENDA: Welcome: State of the Video Market Elizabeth Parks , President and CMO,  Parks Associates...
The OTT video market is maturing, as services adapt to a consumer base that is more intentional and more focused on value and simplicity. From 2021 to early 2022, the OTT video market showed signs of maturation, a contrast to the rapid growth and adoption shown over 2020. Subscription growth slowed as consumers faced a glut of service choices and inflationary pressures become more intentional in their subscription choices. The market is in the midst of change to adapt to these...
 
by Elizabeth Parks | Nov. 26, 2022
Tags: online video, OTT, pay TV, smart TV, streaming
The vast majority (83%) of US internet households now subscribe to one or more OTT streaming services. Coinciding with the COVID-19 pandemic, the percentage of households subscribing to four or more such services tripled from 2019 (7%) to 2020 (22%), and more than doubled again in 2021 (46%) before slowing in 2022 (50%). This saturation is partially due to the rise of new, strong competitors such as HBO Max and Disney+ at the upper end of the market. In addition, the growth in...
 
by Parks Associates | Nov. 16, 2022
Tags: online video, OTT, pay TV, streaming
Apple’s announcement today regarding its deal with MLS (Major League Soccer) reveals a huge partnership that will play out over 10 years, valued at $2.5 billion. Launching Feb 1, the MLS Season Pass from Apple will offer MLS fans every live match plus access to all post season, with no blackout dates for $14.99 a month or $99 per season. For Apple+ subscribers, the discounted rate of $12.99 a month and $79 per season is offered. Prior to the 2020 OTT streaming boom, the bulk of...
 
by Elizabeth Parks | Nov. 16, 2022
Tags: Apple, big data, OTT
Since OTT’s inception, online video services have promised a simplified viewing experience with significant savings over traditional pay TV. However, OTT growth has also meant that fragmentation in the market has continued to rise, thanks to the abundance of streaming services available. The OTT medium offers access to an incredible variety of content, and consumers have embraced that diversity of access to satisfy their needs. Parks Associates research from Q1 2022 finds the...
 
by Parks Associates | Nov. 10, 2022
Tags: OTT, pay TV, streaming
The use of streaming video services continues to rise, and viewers expect to be able to access content whenever, wherever, and on whatever device they want. The increasing diversity of devices on which streaming video is consumed presents a rising challenge within the streaming video ecosystem. Nearly 72% of US broadband households own at least one streaming video product that is connected to the internet. Over the last few years, ownership of smart TVs has risen, while ownership of...
 
by Elizabeth Parks | Nov. 7, 2022
Tags: online video, OTT, pay TV
Parks Associates will host the fifth annual Future of Video: OTT, Pay TV, and Digital Media  December 12–14 in Marina del Rey, CA. Future of Video: OTT, Pay TV, and Digital Media brings together senior leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer adoption, churn, and spending.  During the pre-show workshop, OTT Market & New Era of Video Consumption , on Monday, December 12, Parks...
  The proliferation of OTT streaming services within the last decade changed how people consume entertainment content by granting the ability to watch anything at any time with no contract. Viewers today are comfortable moving between streaming services and sharing account credentials among friends and family to maximize their value. Further, the fragmentation of the streaming ecosystem combined with rising prices across platforms increases the appeal of account sharing on...

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