"Whitepaper" articles

Parks Associates has released a complimentary whitepaper entitled "Building a Chart-Busting App." This Parks Associates' whitepaper examines consumer app usage, analyzes app business models, and discusses how developers can leverage this information to create a successful app strategy.  The app has become the critical interface for a variety of content and services.  In fact, 57 percent of U.S. broadband households now use apps on a regular basis,...
 
by Parks Associates | Jul. 10, 2013
Tags: apps, Whitepaper
Understanding what customers value, especially when they are in the unique environment of a social platform, is a critical first step toward building a Social CRM strategy. Getting closer to customers is a top priority for CEOs. Today’s businesses are fervently building social media programs to do just this. But are customers as enthusiastic? To successfully exploit the potential of social media, companies need to design experiences that deliver tangible value in return for customers’...
Getting Over-The-Top Video Right whitepaper examines the market for home video entertainment and its rapid change. Consumers are watching an increasing amount of video on an increasing number of platforms. Connected CE is also changing video consumption on the TV. These changes are simultaneously lowering entry barriers and creating new requirements for companies aiming to offer a comprehensive home entertainment service. Download the whitepaper here .  The Trends in Digital...
 
Approximately 71% of all U.S. households will have broadband by the end of 2012. Service growth is down as a result of near saturation in developed countries, so service providers are anxious to compensate. Opportunities for value-added services span such categories as entertainment, technical support, home management, energy services, and healthcare. Each one offers a unique value proposition, and service companies view these services as means to retain customers and as platforms...
 
by Parks Associates | Jun. 14, 2012
Tags: gaming, smart home, whitepaper
New whitepapers released examining trends in digital gaming, mobile payment, getting over-the-top video right, and data-driven video discovery evolution. The Trends in Digital Gaming: Free-to-Play, Social, and Mobile Games whitepaper examines the impact of this increase in the number of gamers and new monetization options created by mobile gaming. Mobile Payment - Stepping into Uncharted Territory whitepaper looks at the disruptive force of mobile payments and emerging...
 
The percentage of U.S. gamers who regularly download games or gaming apps to their mobile devices increased from 7% in 2008 to 18% in 2011, growing in parallel with rising adoption of smartphones and tablets, according to a new whitepaper from Parks Associates. Among tablet owners, 71% of adults and 79% of teens play games on the device at least one hour per month. This growth of mobile gaming is expanding the revenue stream for Facebook games, where gamers already spend $29 per month, and...
 
by Parks Associates | Feb. 7, 2012
Tags: gaming, mobile, whitepaper
This new white paper, Global Consumer Survey of In-Home Mobile Services and Femtocells , analyzes the results of a Parks Associates global consumer study on attitudes toward femtocells and femtocell benefits among users of mobile services. This global consumer study reveals that more than one-half of mobile consumers (59%) find femtocells attractive and confirmed a long-held hypothesis that boosting in-home service coverage is the main driver of interest. Top Findings Include:...
 
by Parks Associates | Sep. 28, 2011
Tags: Whitepaper
Parks Associates released a new white paper, "The Opportunity for National Brands in SMB Technical Support Services," forecasting growth opportunities in the tech support market for small and medium businesses.The U.S. market will exceed $20 billion by 2015, according to Parks Associates , which notes the 2008 launch of AT&T's Tech Support 360 as a significant milestone in this market because this service was the first to integrate communications, data services, and...
 
by Parks Associates | Sep. 27, 2011
Tags: tech support, Whitepaper

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