"OTT" articles

Companies often lack adequate data about their service’s core audience until long after their initial launch. The lack of relevant and actionable data can cause services to operate inefficiently and target the wrong audience segments, especially at those critical early stages. Don't miss the upcoming Future of Video conference session,  Data and Decision Making in Video Services ,  on December 15 at 3:00 p.m. CT. This session addresses the latest use cases...
 
by Parks Associates | Dec. 8, 2020
Tags: digital media, OTT, pay TV
OTT services are ramping up their free trial and promotional activities. They are lengthening typical trial windows and offering OTT bundled with other entertainment services to entice more samplers and give current video consumers more time to evaluate the merits and long-term value of a service, with the hope of converting them to a paid subscriber.   The Future of Video Conference session Retention and Churn in OTT   will take place virtually on...
 
by Parks Associates | Dec. 7, 2020
Tags: digital media, OTT, pay TV
Since launching in May, WarnerMedia’s flagship streaming service HBO Max has underperformed in converting existing users, with only 30% of current HBO subscribers activating HBO Max. Some of this underperforming is due to the service’s lack of distribution on leading streaming video platforms such as Amazon and Roku. Despite the expansive content library, that includes content from HBO, Warner Brothers, DC Entertainment, Turner, Crunchyroll, Studio Ghibli, and other media...
 
by Liam Gaughan | Dec. 4, 2020
Tags: OTT, pay TV, streaming
OTT aggregators have become a major access point for attracting video consumers to multiple subscription services through a unified platform.  OTT video aggregation has moved beyond its initial development and is now at a point where multiple companies are vying to be the central consumer hub, including traditional pay-TV providers, device manufacturers, subscription OTT aggregators, virtual MVPDs, and ad-based OTT aggregators. Register today to attend the...
 
by Parks Associates | Dec. 4, 2020
Tags: digital media, OTT, pay TV
The shift to online video consumption is pushing traditional players to adjust their strategies. Online pay-TV services are more affordable options to traditional pay TV, so subscribers have more flexibility in their video entertainment budgets to build their video service portfolio. Industry experts from Cox Communications, FuboTV, Philo and Verimatrix will share their insights on  shifting revenues and successes as pay-TV providers trial and deploy new services...
 
by Parks Associates | Dec. 3, 2020
Tags: digital media, OTT, pay TV
The Future of Video: OTT, Pay TV, and Digital Media conference will be held December 14-16 and brings together industry leaders in the OTT market to share insights on consumers behaviors and preferences and the challenges for the video industry in meeting these expectations. Dan Hurwitz, Chief Revenue Officer at Penthera , recently shared how to prevent customer churn and what business looks like for OTT in a pandemic: What is the impact of the Pandemic on consumer viewing and...
 
by Parks Associates | Dec. 2, 2020
Tags: COVID-19, OTT, pay TV
Parks Associates recently announced Amdocs Media  as a sponsor for the upcoming Future of Video conference. Massive consumer demand for media and constant shifts in technology are continuously driving digital service providers to re-imagine their products and features. Amdocs Media, a division of Amdocs, combines the strategic capabilities of best-in-class acquired companies to provide end-to-end or modular solutions for the rapid deployment of new media services...
 
by Parks Associates | Dec. 2, 2020
Tags: OTT, pay TV, streaming
The OTT space has been bolstered recently with the launch of high-profile services such as Disney+, Apple TV+, HBO Max, and Peacock. Each is taking a different approach to gaining market share in a crowded OTT landscape, and their effect on the CE platform ecosystem is significant. At the same time, many services need to adjust near-term content strategies to compensate for production shutdowns in original content.  Don't miss the opportunity to attend the first Future of...
 
by Parks Associates | Dec. 2, 2020
Tags: digital media, OTT, pay TV, streaming

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