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Parks Associates addresses the future of video distribution at The Pay TV Show in Analyst Roundtable and session featuring executives from Starry, T-Mobile, Verizon, and Viacom New research from Parks Associates shows that approximately 22% of US broadband households use an antenna to watch over-the-air broadcasts. Households with both antennas and pay TV subscribe to multiple OTT video services and are more likely to own connected entertainment devices than are average broadband...
 
by Brett Sappington | May. 14, 2019
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As the smart home industry attempts to cross the chasm—moving from adoption among early adopters to the early majority—brands in the space fervently seek to understand the value propositions that drive product adoption and how to improve perceived product value. Understanding the buyer journey is equally important for industry development. Retailers lead in the sale of smart home devices. National and local retailers lead online-only retailers in sales of all devices except...
 
by Parks Associates | May. 13, 2019
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A number of market developments and trends are impacting the security industry, leading to changes in business models, enhancements in current product offerings, and new solutions that appeal to the 70% of households without traditional security systems. Monitoring has become a commodity in the residential security market, as such, companies are looking at ways to differentiate themselves and stay competitive long-term. Approaches to differentiation include business model shifts,...
 
by Parks Associates | May. 13, 2019
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The smart home industry has tried to shift to a service-focused business model in order to drive recurring revenues and better align with its new cost structure. Value creation in the industry is evolving from benefits derived solely from hardware to include those derived from software. However, consumers have been somewhat resistant to acquire smart home service subscriptions. The percentage of consumers paying a monthly or annual fee for a home control system has remained steady since...
 
by Parks Associates | May. 13, 2019
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Parks Associates estimates the U.S. will have 169 million actively connected cars, or 56% of all light vehicles, by 2022. Meanwhile, nearly one-quarter of U.S. broadband households own at least one smart home device and the average number of devices owned per household continues to increase each year. New connected car features offer innovative safety, comfort, and entertainment experiences, including crossover opportunities for the smart home. For example, with a smart home and...
 
by Parks Associates | May. 13, 2019
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With adoption of connected health and smart home technology growing, interest is rising in how to connect these two experiences. We’ve seen in-home consumer electronics devices start to become HIPAA compliant, and partnerships increasingly beginning to arise across verticals. But which partnerships have compelling use cases, how should these partnerships be implemented, and what is the business case?  Moderated by Kristen Hanich , the CONNECTIONS™ session, “...
 
by Parks Associates | May. 13, 2019
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At the end of 2018, the average U.S. broadband household owned 10.5 connected devices, including computing, mobile, smart home, and connected health devices, as well as smart speakers with voice assistants. Technologies like voice control, data analytics, machine learning, blockchain, sound recognition, and artificial intelligence play a substantial role in simplifying, streamlining, and automating the smart home, radically enhancing the value proposition by providing context, awareness,...
 
by Parks Associates | May. 13, 2019
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The United States population is greying, with more baby boomers entering retirement age every day. The number of Americans age 65 and older is expected to reach over 80 million by 2050. At present, the U.S. healthcare system is ill-equipped to handle the growing number of elderly individuals, many of whom will have specific health needs and may lack sufficient retirement funds. Companies across many different industries are developing solutions to help seniors live comfortably in...
 
by Parks Associates | May. 13, 2019
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