"virtual reality" articles

Companies in connected CE and the entertainment IoT space are watching the emergence of virtual reality (VR) and augmented reality (AR) to determine their impact on device development, content creation, and consumer engagement. Familiarity with VR and AR technologies is still limited but growing, especially among the younger generations. According to Parks Associates research, 63% of U.S. broadband households are not familiar or know nothing about virtual reality, leaving a wide...
This week, Chinese CE device and entertainment company LeEco made impressive announcements about its U.S. market entry plans. Which market? All of them. LeEco makes phones, bikes, VR headsets, and even an electric car prototype. It acquired TV manufacturer Vizio in July, and makes its own TV sets as well. It is not dipping its toe into the U.S. market with a single device type but jumping in wholesale with an entire ecosystem of devices. Recent research from Parks Associates shows...
 
by Ruby-Ren Bond | Oct. 21, 2016
Tags: Apple, connected CE, online video, OTT, smart TV, smartphone, smartphones, virtual reality
Sony launched its much-anticipated PlayStation VR Thursday morning in a move that will likely have a drastic impact on the gaming experience. Brett Sappington , Senior Director of Research at Parks Associates, provided insight on the retail launch strategy, the impact of PlayStation VR on the market, problems to anticipate, and new games/content for the device. His comments are included below: Retail launch strategy: The launch strategy and advertising surrounding...
 
Everything Google announced today (10/4) at the Pixel hardware event is the first tech giants’ movement of October. Google CEO Sundar Pichai implied that the company desires to build an ecosystem around users. As proof, here are some of the “Google goodies” that will enhance personalization and customized experience for you: Pixel and Pixel XL : smartphones that come in Quite Black, Really Blue or Very Silver, with exceptional camera that is complimented with free Google...
 
by Tu Skuse | Oct. 4, 2016
Tags: Google, smartphones, virtual reality
On Tuesday, August 16, at Intel’s Developer Forum, Intel CEO Brian Krzanich unveiled Intel’s vision for the future of VR technology: Project Alloy . The “all-in-one” VR headset makes several tantalizing promises: 1) It will be a standalone VR solution, meaning it won’t require owning a powerful, expensive supercomputer. 2) It won’t have any cords or tethers to an external device, leaving the user free to move around without worrying about tripping or...
Nintendo has garnered a lot of attention over the past week, not just because of app downloads, but also in revenue gained from storefront businesses looking to lure customers by luring Pokemon. Restaurants around the world are turning into Pokemon gyms, and paying on a cost per visit basis, meaning that Nintendo's profits are dependent on heavy foot traffic above all. However, once enthusiasm wanes, Pokemon Go becomes about gameplay, and in that respect, it is not unique. Pokemon...
 
by Ruby-Ren Bond | Jul. 13, 2016
Tags: apps, digital content, gaming, millennials, mobile, multiscreen, virtual reality
Oculus and Samsung have unveiled the consumer version of Gear VR which will become available for purchase in November, making it the first consumer version of the “new wave” of virtual reality (VR) headsets that will be coming late this year and in early 2016. The biggest news is its price tag. The consumer version of the Gear VR is going to be sold for $99. That is approximately half the price of the Innovator Edition of Gear VR that Samsung was has been selling, primarily as...

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