"streaming" articles

“Baby Yoda.” These are two words that many consumers have come to recognize, and, frankly, to adore. The surge in popularity of the lovable character is symbolic of the company behind it. During its fiscal Q1 earnings call, The Walt Disney Company reported strong growth for its direct-to-consumer division, which includes Hulu, ESPN+, and newly-launched Disney+. Disney announced subscriber figures for each of its streaming services for the first time, illustrating its success in...

One of the most interesting announcements at CES 2020 was the April 6 launch date for Quibi . Intended to target Millennials, Quibi – short for Quick Bites – is a smartphone-only OTT service, featuring only video content of 10 minutes or less. Although there are plenty of apps which emphasize short-form video, an exclusive feature to Quibi is that all content is viewable in both horizontal and vertical screen orientations. Quibi is a hybrid AVOD/SVOD model, with an ad-supported...

CES is always an interesting time. Companies show off their latest and - hopefully - greatest, and we get to guess which of these things will actually still exist in a couple of months. This year, due to throwing out my back the prior Friday during the extremely daring and strenuous task of getting out of a chair, I missed attending in person. Instead I scoured the headlines for articles of interest. And, lo, I found something interesting. No, it wasn't cute robots. Or fake pork. Or...

Contributing Author: Steve Nason The big question ahead of Netflix’s upcoming earnings call on January 21 centers on the impact that Disney+ has had on Netflix’s domestic subscriber count and growth in subscriptions. There is significant concern in the industry that Disney’s service will prompt some of Netflix’s subscribers to drop the service. There are likely a small number of Netflix subscribers who subscribed solely for the Disney content and will now cancel in...

The availability of OTT video services on multiple platforms is a key component of reaching new audiences. Due to the high cost and effort required to develop support on any given platform, services prioritize certain connected devices, at least initially. As a service matures, it continues to add support for new devices in order to capture feasible markets and provide current subscribers with additional ways to access content. As the market for OTT services evolves, new opportunities for...

Usage of US ad-based OTT services has traditionally lagged far behind adoption of SVOD services. However, with Viacom’s high-profile acquisition of Pluto TV, Sony’s reboot of Crackle, and NBCUniversal’s announcement of an AVOD service to launch in 2020, momentum for ad-based services is picking up some serious steam. As video consumers continue to stack OTT subscriptions in order to round out their online video content portfolio, their wallets have taken a severe hit. As a result,...

During AT&T’s WarnerMedia Day on October 29, the company announced details of its upcoming streaming service, HBO Max. Previously, sparse information existed regarding the SVOD, with only an idea of its name, a general launch date, and limited knowledge of its content library. However, event presenters uncovered highly anticipated details that have remained speculative until now. HBO Max joins others in an attempt to steal some of the thunder from the “big three”...

I recently returned from the Streaming Summit at this year’s NAB Show in Las Vegas. The Streaming Summit is in its second year and is solely focused on the current and future state of the streaming and OTT video space. Speakers from market leaders such as Amazon Prime Video, Hulu, Google, Comcast, and CBS Interactive among others, discussed topics ranging from improving the customer experience to implementing varying service business models to building an OTT platform to streaming live...