"streaming" articles

In the recently published Churn and Retention of OTT Video Services , I was really surprised to see that for those under age 35, only 83% are subscribing to an OTT video service like Netflix, Hulu, or Amazon. This indicates that while many Millennials and Generation Z seem to wear their cord cutting status like a badge of pride , it isn’t something that is universal. Many Millennials and Generation Z members can live without Game or Thrones or Orange is the New Black ....

Ever since the release of  Jaws  in June of 1975, summer has been the realm of the multiplex blockbuster. Tentpole action film franchises like  Star Wars, Batman, Spider-man, Jurassic Park,  and  Indiana Jones  often find themselves in theaters during the summer movie season from May through July. Summer generally brought a lull in television, the demands of weekly programming schedules relegated to low-cost or specialty programming while the cast and crews...

Parks Associates research shows that more than 63 million U.S. broadband households subscribe to an OTT video service , and 36% of U.S. broadband households have at least one streaming media player. OTT services have allocated substantial portions of their marketing efforts to enforce their positions in the mainstream market. Hulu and Netflix used Super Bowl LI to capture the large audiences to promote their original content, while Amazon and Netflix were awarded for their efforts...

Parks Associates' 21st-annual CONNECTIONS™: The Premier Connected Home Conference will take place May 23-25 at the Hyatt Regency San Francisco Airport in San Francisco. The event provides a day of pre-show research workshops highlighting Parks Associates’ consumer data and analysis and two days of conference sessions focused on technology adoption and trends, forecasts for new products and services, evaluation of new business strategies, and recommendations about technology...

This is an interesting time to be in music streaming. Competition is rife, and the margins are thin. The largest players are either unicorns in search of profitability (i.e., Spotify, Pandora) or tech giants looking to lock consumers into their ecosystem (Apple, Google, Amazon). Smaller players are increasingly looking at ways to differentiate and stay afloat. For example, Sprint recently announced that it is acquiring one-third of TIDAL, a rebranding of the Norwegian WiMP service...

Amazon and Netflix went head-to-head at the 2017 Golden Globes Sunday night, as the OTT video services’ original content was up for several awards. Original content has become an increased focus for OTT video services. Original content provides streaming services with a less expensive option to accumulate new content compared to acquiring licenses from outside sources. In addition, with over 190 OTT video services in North America, original content can create differentiation among...

The holidays are here, and the winter season has typically served as premium real estate for blockbuster films (secondary only to the summer) and holiday television favorites. Netflix, however, is positioning itself as a stay-in alternative to the box office crowds despite a slate of winter tentpole films. At the box office, films like Harry Potter franchise continuation Fantastic Beasts and Where to Find Them (Warner Bros.), Doctor Strange (Disney/Marvel Studios), Rogue One: A...

Hoping to be thought of as a gift for video lovers during the holiday season? 12 OTT video services are offering promotions for new subscribers. Below are the 12 Deals of OTT Video Services this holiday season: According to Parks Associates data, 63% of U.S. broadband households subscribed to a video service in 3Q 2016. Of those, 51% subscribed to one of the top 3 OTT services : Netflix, Amazon Video, and Hulu. Hulu is included in the 12 deals with its "get 3...