"streaming" articles

The availability of OTT video services on multiple platforms is a key component of reaching new audiences. Due to the high cost and effort required to develop support on any given platform, services prioritize certain connected devices, at least initially. As a service matures, it continues to add support for new devices in order to capture feasible markets and provide current subscribers with additional ways to access content. As the market for OTT services evolves, new opportunities for...

Usage of US ad-based OTT services has traditionally lagged far behind adoption of SVOD services. However, with Viacom’s high-profile acquisition of Pluto TV, Sony’s reboot of Crackle, and NBCUniversal’s announcement of an AVOD service to launch in 2020, momentum for ad-based services is picking up some serious steam. As video consumers continue to stack OTT subscriptions in order to round out their online video content portfolio, their wallets have taken a severe hit. As a result,...

During AT&T’s WarnerMedia Day on October 29, the company announced details of its upcoming streaming service, HBO Max. Previously, sparse information existed regarding the SVOD, with only an idea of its name, a general launch date, and limited knowledge of its content library. However, event presenters uncovered highly anticipated details that have remained speculative until now. HBO Max joins others in an attempt to steal some of the thunder from the “big three”...

I recently returned from the Streaming Summit at this year’s NAB Show in Las Vegas. The Streaming Summit is in its second year and is solely focused on the current and future state of the streaming and OTT video space. Speakers from market leaders such as Amazon Prime Video, Hulu, Google, Comcast, and CBS Interactive among others, discussed topics ranging from improving the customer experience to implementing varying service business models to building an OTT platform to streaming live...

Over the past few years, Apple has been pivoting from devices to services. This has particularly been the case this year; normally the company announces hardware during its Apple events, but rather than talk about its new AirPods or the iPad lineup refresh, in its March 25th event Apple announced a slew of new services around news, payments, gaming, and TV. These announcements have a few interesting implications for the CE ecosystem as a whole. Breaking out of the walled garden...

After whipping up interest and expectations, Apple announced a number of new services and service oriented features, including Apple News+, Apple Card, Apple Arcade, Apple TV Channels, Apple TV+, and a new Apple TV app. While Apple’s entry into print aggregation and financial services is interesting (particularly financial services), here are three thoughts on their video-related activities. Apple is betting big on original content. Almost one-half of Apple’s entire...

For any OTT service, including AVOD (advertising video on demand) players like Tubi TV or vMVPD offerings like Sling TV, platform availability is critical in both luring and retaining subscribers. Given the effort and cost required, services must pick and choose which platforms to support and the priority of development for those that will be supported. From a base set of platforms at launch, service providers continue to add device support as a service grows in order to reach new...

Prior to Parks Associates’ 1st-annual Future of Video: OTT, Pay TV, and Digital Media conference, Steven Schachter, VP of Business Development and Distribution, Cannella Response Television shared insights with the analyst team to discuss the future of video entertainment. Steven participated on The New Economics of Video panel on Tuesday, December 11, at 3:00 PM. The following panelists joined him on the session: Kristen Finney, EVP, EMEA TVD, 20th Century Fox Chad...