"pay TV" articles

  The proliferation of OTT streaming services within the last decade changed how people consume entertainment content by granting the ability to watch anything at any time with no contract. Viewers today are comfortable moving between streaming services and sharing account credentials among friends and family to maximize their value. Further, the fragmentation of the streaming ecosystem combined with rising prices across platforms increases the appeal of account sharing on...
Too many subscription services, however, can really add up in terms of monthly expenses. Fifty percent of American households have four or more streaming subscriptions, according to the market research firm Parks Associates . From the article,"Smarter: 9 Ways to Speed Up Google Chrome" by Pang-Chieh Ho. 
 
by Parks Associates | Oct. 3, 2022
Tags: online video, OTT, pay TV
That’s according to a survey released this week by Parks Associates. “Almost half of pirates believe stealing content is acceptable because there are no consequences to the behavior” Jennifer Kent , VP, Research, Parks Associates , said in the release. Parks is set to discuss the results during “Digital Piracy and Distribution,” a virtual event set to take place on Thursday, September 22, at noon Eastern time, as part of the firm’s Future of Video: OTT, Pay...
 
by Parks Associates | Sep. 22, 2022
Tags: online video, OTT, pay TV
Parks Associates’ Future of Video: OTT, PayTV, and Digital Media continues on Thursday, September 22 with the virtual session Digital Piracy and Distribution from 11 AM to 1:30 PM CT. This session will address addresses how content providers are using technology to combat piracy, while still preserving quality of service, quality of experience, and the quality of the customer relationship. Prior to the session, Matthew Fite , Chief Technology Officer, Verimatrix , provided...
 
by Parks Associates | Sep. 20, 2022
Tags: online video, OTT, pay TV, smart TV, streaming
The extent of the opportunity for the soon to be announced NFL+ app, which opens the possibility that all games in America’s most popular sport, could be streamed direct-to-consumer, has been revealed by research from Parks Associates . That said, Parks noted that some fans have been frustrated with the viewing experience in the preseason. “The NFL+ service included out-of-market preseason games but viewable only on mobile devices," said P arks Associates senior...
 
by Parks Associates | Sep. 15, 2022
Tags: OTT, pay TV, streaming
“With the start of the NFL season, many fans are frustrated with local blackouts on the service,”  Eric Sorensen , senior contributing analyst, Parks Associates , said in a statement. “An NFL+ subscription does not guarantee access to every game, but Twitter reactions show the NFL must do a better job of informing fans of the extent and limitations of the product.” What the service does suggest is that the NFL remains popular among U.S. households. Parks found that...
 
by Parks Associates | Sep. 14, 2022
Tags: OTT, pay TV, streaming
The latest update of Parks Associates ’ OTT Video Market Tracker analyses the launch of NFL+, the OTT subscription service operated by the NFL in the US and the market context for the service, as part of the Tracker’s ongoing analysis of top industry and consumer trends in the OTT video space. Parks Associates consumer research finds 68 per cent of Internet households watch NFL games throughout the season, making football the most widely watched sport in the US. NFL+ aims to...
 
by Parks Associates | Sep. 12, 2022
Tags: OTT, pay TV, streaming
Consumer issues with accessing the NFL games are also indicative of a fragmented sports streaming landscape. Eric Sorensen, a senior contributing analyst with Parks Associates , noted in July how current NFL programming is spread. From the article, "Some NFL+ users struggle to watch games on the app" by Masha Abarinova.
 
by Parks Associates | Sep. 12, 2022
Tags: OTT, pay TV, streaming

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