"multiscreen" articles

At one time, launching a new TV Everywhere service was a step that set pay-TV providers apart from the rest of the pack. Leading operators added the systems and content rights to allow delivery of TV programming to their customers on various connected screens. Those that held back, either due to cost considerations or strategy decisions, were left wondering how they would compete in a new world of video consumption. Over time, many jumped into the multiscreen fray, correctly discovering...
 
by Brett Sappington | Aug. 11, 2014
Tags: multiscreen, OTT, pay TV, TV Everywhere
With the pervasiveness of the Internet and connected apps coupled with persistent consumer demand for video everywhere, the concept of TV has forever changed and so has the business that supports­ it—advertising. In 2009, Parks Associates published a report that analyzed the addressable and interactive components of TV advertising. Based on the state of the market at the time, Parks Associates defined advanced TV advertising as TV ads sold, purchase, and inserted in non-linear...
 
by | Jun. 16, 2014
Tags: digital media, multiscreen, online video, OTT, TV Everywhere
Parks Associates is releasing new research on TV and movie content licensing today - particularly the impact of multiscreen, time-shifting, and the demand for exclusive content. The report shows: - Pay-TV penetration remains fairly steady at around 85% of U.S. broadband households. - OTT video use is increasing on multiple devices, particularly with younger viewers: nearly 40% millenials consider online video the most important source for video content. Also, analyst Glenn...
 
by Glenn Hower | Apr. 23, 2014
Tags: Digital Content, multiscreen, OTT
Parks Associates follows the digital advertising industry closely. New research indicates that smartphone and tablet owners are increasing the amount of time they spend watching TV and video apps on their devices—in fact, 44% of tablet owners and 32% of smartphone users have increased their video consumption on these mobile platforms compared to 12 months ago. This increase in video consumption by consumers will lead to subsequent revenue increases for in-app advertising as...
 
Last week, TV Everywhere delivery platform provider Azuki Systems was acquired by Ericsson. The acquisition by Ericsson , an internationally-renowned provider of communications technology and services, will add new technologies and capabilities to the company's long list of services. "Azuki Systems further positions Ericsson to help customers deliver on the Networked Society’s global demand for customized and personalized media experiences that include content on any screen,...
 
by Parks Associates | Feb. 10, 2014
Tags: multiscreen, TV Everywhere
Over 60% of U.S. broadband households have at least one Internet-connected CE, such as a smart TV, connected Blu-ray player, or connected game console, and households have on average close to 7 connected devices per household. Consumer use of these devices is evolving their use cases as well. Video viewing on mobile platforms in particular has trended upward in the past few years. As a result, content providers are deploying new multiscreen services and streaming content to...
 
Online video services originally provided access to user generated videos, and commercially-produced content. These types of videos continue to be popular, but services are now specializing in premium, full-length content, such as TV shows and movies. “OTT in a Pay-TV World,” the newest report from Parks Associates, addresses why the user experience of OTT services is critical. This report analyzes trends and market dynamics for OTT services and the implications for the...
 
by Julia Homier | Jan. 23, 2014
Tags: multiscreen, OTT, pay TV
The new complimentary whitepaper from Parks Associates and Cognitive Networks , “Smart TV Unleashed: Engagement through Cognition,” examines the transformation in the TV industry as a result of connected device adoption, new content recognition technologies, and consumer demand for multiscreen video access. The whitepaper provides a contextual review of the evolution of interactive TV (ITV), examines the transformation the TV industry is experiencing as a result of rising...
 
by Julia Homier | Dec. 16, 2013
Tags: multiscreen, smart TV, Whitepaper

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