"millennials" articles

Long an advertising and ratings powerhouse for the Peacock, one of the hottest stories to come out of Rio is the decline in NBC viewership ratings for the Games of the XXXI Olympiad. There are several reasons the Rio Olympics broadcasts are not resonating quite as highly with viewers: Broadcast Delays – As has been the case in previous years, NBC delays some of its most popular events for primetime broadcast. This leads to the possibility of event results hitting the press...
 
On July 5th, 2016, the U.S. Court of Appeals for the 9th Circuit issued its opinion on whether password sharing violates the Computer Fraud and Abuse Act (CFAA). I read the U.S. Court of Appeals for the Ninth Circuit opinion on password sharing , and I suggest you do as well. Judge McKeown and Judge Reinhardt make compelling and insightful comments. For those of you who don’t have the time or energy to read it yourselves, I’ve summarized the major points: The case which...
Nintendo has garnered a lot of attention over the past week, not just because of app downloads, but also in revenue gained from storefront businesses looking to lure customers by luring Pokemon. Restaurants around the world are turning into Pokemon gyms, and paying on a cost per visit basis, meaning that Nintendo's profits are dependent on heavy foot traffic above all. However, once enthusiasm wanes, Pokemon Go becomes about gameplay, and in that respect, it is not unique. Pokemon...
 
by Ruby-Ren Bond | Jul. 13, 2016
Tags: apps, digital content, gaming, millennials, mobile, multiscreen, virtual reality
VidCon, online video's takeover of the Anaheim Convention Center, was interesting, thought provoking, educational, and honestly a lot of fun. Between keynotes and discussions on the future of online video, I witnessed mass gatherings of fan communities and enjoyed unexpected brief meetups with Dr. Lindsey Doe of sex ed channel Sexplanations, and Michael Stevens, creator and longtime host of the channel Vsauce. Amidst the controlled chaos of online video's biggest gathering, a few key...
 
by Glenn Hower | Jun. 30, 2016
Tags: digital content, digital media, millennials, online video, OTT, streaming
So, Amazon is getting into the movie business . Here are three questions that I am hearing from folks in the industry about Amazon's announcement. Why is this announcement a big deal? Compared to many other players entering the original content space, Amazon is unique. Netflix , HBO , Hulu , and CBS all have (at least) one thing in common – their primary business is to provide interesting video content to consumers. In contrast, Amazon is a retail / CE maker...
Children and Mobile Internet Access To date, my blogs on parental controls and monitoring solutions have been focused mainly on software that assists parents in managing and controlling the kind of web access their children can have. As mentioned previously , although there is a sizeable total addressable market for solutions that manage kid's access to the Internet ( uKnowKids , for example, estimates that there are 91 million teens and tweens worldwide with the means to access...
 
by | Jul. 21, 2014
Tags: millennials, mobile
Parks Associates has released new market focus research entitled, " TV Viewing Habits and the Challenge of Young Nonsubscribers. "   The research examines the viewing habits of Millennials and their attitudes toward pay-TV services.  It provides a comprehensive overview of consumer trends for TV and OTT services, complete analysis of the factors driving cord cutting, and recommendations for pay-TV providers.   Parks Associates finds that 30...
 
by Julia Homier | Jul. 18, 2013
Tags: millennials, OTT, pay TV
According to Parks Associates’ new report TV Everywhere: Growth, Solutions, and Strategies ,  TV Everywhere services will be available to 81% of U.S. and Canadian pay-TV subscribers through their current service provider by mid-2011. U.S. TV service providers in particular have moved aggressively as consumer data show multiscreen services can help reduce churn and attract younger subscribers. Nearly 40% of U.S. broadband consumers ages 18-34 find TV Everywhere...

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