"Whitepaper" articles

Parks Associates and mPortal have released a complimentary whitepaper, “Mobile Collaborative Communications for Business." This whitepaper assesses the impact of connected device use on business communications and workflow strategies. It also analyzes the impact of connected devices and includes strategies for businesses to leverage mobility and cloud-based services in order to build their competitive edge. Topics in this whitepaper include: OTT applications use...
 
by Julia Homier | Sep. 19, 2013
Tags: cloud services, OTT, Whitepaper
Parks Associates and Dolby have released a complimentary whitepaper by the name of, " Audio Quality's Growing Value for Mobile Entertainment ." The whitepaper will examine the value of audio quality as an emerging differentiator in mobile devices, and it will feature analysis on current market conditions and primary consumer data. Some of the topics covered in this whitepaper include: trends in consumer adoption and usage in mobile entertainment, importance of...
 
by Julia Homier | Aug. 1, 2013
Tags: smartphones, tablets, Whitepaper
Download a copy of  Parks Associates ' complimentary whitepaper, " New Market Realities in Content Delivery ." The ability to meet consumer demands for simplicity, functionality, and affordability is critical.  This whitepaper examines the challenges to CE manufacturers, pay-TV operators, and content providers as they must protect their assets while delivering content services that meet consumer expectations.  Parks Associates research finds...
 
by Brett Sappington | Jul. 23, 2013
Tags: authentication, pay TV, whitepaper
Parks Associates has released a new complimentary whitepaper entitled "The Future of Support: Intelligence Managing Technology." This Parks Associates whitepaper examines the opportunities for OEMs, retailers, and digital service providers in offering support solutions for connected devices.  Parks Associates finds that consumers often view digital service providers as the go-to source for tech support even for problems with computers, home networks, and...
 
by Parks Associates | Jul. 11, 2013
Tags: tech support, Whitepaper
Parks Associates has released a complimentary whitepaper entitled "Building a Chart-Busting App." This Parks Associates' whitepaper examines consumer app usage, analyzes app business models, and discusses how developers can leverage this information to create a successful app strategy.  The app has become the critical interface for a variety of content and services.  In fact, 57 percent of U.S. broadband households now use apps on a regular basis,...
 
by Parks Associates | Jul. 10, 2013
Tags: apps, Whitepaper
Understanding what customers value, especially when they are in the unique environment of a social platform, is a critical first step toward building a Social CRM strategy. Getting closer to customers is a top priority for CEOs. Today’s businesses are fervently building social media programs to do just this. But are customers as enthusiastic? To successfully exploit the potential of social media, companies need to design experiences that deliver tangible value in return for customers’...
Getting Over-The-Top Video Right whitepaper examines the market for home video entertainment and its rapid change. Consumers are watching an increasing amount of video on an increasing number of platforms. Connected CE is also changing video consumption on the TV. These changes are simultaneously lowering entry barriers and creating new requirements for companies aiming to offer a comprehensive home entertainment service. Download the whitepaper here .  The Trends in Digital...
 
Approximately 71% of all U.S. households will have broadband by the end of 2012. Service growth is down as a result of near saturation in developed countries, so service providers are anxious to compensate. Opportunities for value-added services span such categories as entertainment, technical support, home management, energy services, and healthcare. Each one offers a unique value proposition, and service companies view these services as means to retain customers and as platforms...
 
by Parks Associates | Jun. 14, 2012
Tags: gaming, smart home, whitepaper

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