"TV Everywhere" articles

Game of Thrones, Girls, and Last Week Tonight with John Oliver could be coming to a device near you, whether or not you have a pay-TV subscription. This morning at a Time Warner, Inc. investor meeting, HBO chief executive Richard Plepler announced that the network would launch a standalone over-the-top service as soon as 2015 . The jump would not be drastic from a technology standpoint, as HBO currently delivers content through its HBO GO app. However, a move into the...
 
Parks Associates research shows that online video ranks highest among younger consumers as the most important video source . Increasingly, connected devices such as smartphones, tablets, and laptops are becoming secondary screens for watching, discovering, and sharing video content.  However, as CE devices become a preferred tool to manage and share videos, music, and photos, incorporating these functionalities in CE devices also introduces a whole new layer of complexity....
At one time, launching a new TV Everywhere service was a step that set pay-TV providers apart from the rest of the pack. Leading operators added the systems and content rights to allow delivery of TV programming to their customers on various connected screens. Those that held back, either due to cost considerations or strategy decisions, were left wondering how they would compete in a new world of video consumption. Over time, many jumped into the multiscreen fray, correctly discovering...
 
by Brett Sappington | Aug. 11, 2014
Tags: multiscreen, OTT, pay TV, TV Everywhere
Over 45% of U.S. pay-TV subscribers find cloud DVR technology very appealing, according to new research from Parks Associates . The report, Cloud DVR: The New Face of Television , reveals that consumers show particular interest in unlimited storage space and two-week catch-up services for video. Other key highlights from the report include: More than 40% of broadband households in the United States and United Kingdom and over 30% of broadband households in...
 
by Glenn Hower | Jul. 31, 2014
Tags: OTT, set top, TV Everywhere
This week, GigaOm , FierceCable , and Streaming Media wrote about data that Google announced at their developers conference that seems to contradict our Chromecast research . However, the articles do a great job of noting several differences in the reported data, namely the different user bases. Google is only showing averages among seven-day active users, while our figures are among all owners . Google’s figures, in other words, do not reflect the overall average among all...
 
We interviewed consumer analytics director John Barrett about HBO and Amazon’s recent landmark deal. Last month, Amazon Prime subscribers were able to access some of the premium cable channel’s older content online. It’s a huge shift in the streaming video industry. Parks Associates:  What do you think about Amazon buying streaming rights to older HBO content? Do you think it’s a smart move? John Barret:  Well, certainly you're seeing a lot of...
 
With the pervasiveness of the Internet and connected apps coupled with persistent consumer demand for video everywhere, the concept of TV has forever changed and so has the business that supports­ it—advertising. In 2009, Parks Associates published a report that analyzed the addressable and interactive components of TV advertising. Based on the state of the market at the time, Parks Associates defined advanced TV advertising as TV ads sold, purchase, and inserted in non-linear...
 
by | Jun. 16, 2014
Tags: digital media, multiscreen, online video, OTT, TV Everywhere
New 1Q 2014 research from Parks Associates shows TVs are outpacing computers as the key platform for Internet video. Parks Associates analysts find that 81% of U.S. broadband households watch video on a TV set, while 60% watch content on a computer. The research also shows: U.S. broadband households watched roughly 3 hours of online video per week on both a PC and TV, but the amount of online video consumed on a TV is increasing, up from 2.3 hours per week in 1Q 2013....
 
by Parks Associates | May. 14, 2014
Tags: pay TV, smart TV, TV Everywhere

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