"OTT" articles

Parks Associates' upcoming Future of Video: OTT, Pay TV, and Digital Media conference will be held virtually on December 14-16 and will bring together industry leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer behaviors and preferences and the challenges for the video industry in meeting these expectations. Ahead of the conference, Renato Bonomini, VP, Global PreSales, ContentWise , shared with us his thoughts on...
 
by Parks Associates | Dec. 11, 2020
Tags: COVID-19, OTT, streaming
As the video service ecosystem evolves, OTT services and pay-TV providers alike are increasingly looking to build strategic partnerships to differentiate themselves from competitors and drive viewership and revenue.  Don't miss the Future of Video conference session  OTT Partnerships: Key to Success  on Wednesday December 16, at 12:30 p.m. CT. This session will focus on the latest key partnerships in the video services space and how partnering can strengthen a...
 
by Parks Associates | Dec. 10, 2020
Tags: digital media, OTT, pay TV
While overall adoption in the ad-based OTT category continues to rise, no individual service has become a clear leader, leaving open a tremendous opportunity for a service to assume a leading position with a unique service offering.   Industry experts from Roku, XUMO, Media Kind and Crunchyroll will share their insights on  the key factors that have driven the growth in ad-based services, how they fit within today’s OTT service space, and how...
 
by Parks Associates | Dec. 9, 2020
Tags: digital media, OTT, pay TV
Although the theatrical distribution model of new films has been threatened for years by the success of streaming services, the effects of COVID-19 has accelerated studios’ pivot towards streaming. In 2020, many films intended to earn substantial box office receipts ended up serving as gateways to a companion streaming service. Studios have been forced to weigh their options when it comes to recouping profits spent on large, mass market films. Shortly after WarnerMedia’s...
 
by Liam Gaughan | Dec. 9, 2020
Tags: OTT, streaming
Damian Pelliccione, Co-Founder and CEO of Revry, Inc , will join Parks Associates as a keynote speaker at the upcoming Future of Video conference on December 14-16.  The Future of Video: OTT, Pay TV, and Digital Media conference brings together industry leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer behaviors and preferences and the challenges for the video industry in meeting these expectations. Revry...
 
by Parks Associates | Dec. 9, 2020
Tags: digital media, OTT, pay TV
Companies often lack adequate data about their service’s core audience until long after their initial launch. The lack of relevant and actionable data can cause services to operate inefficiently and target the wrong audience segments, especially at those critical early stages. Don't miss the upcoming Future of Video conference session,  Data and Decision Making in Video Services ,  on December 15 at 3:00 p.m. CT. This session addresses the latest use cases...
 
by Parks Associates | Dec. 8, 2020
Tags: digital media, OTT, pay TV
OTT services are ramping up their free trial and promotional activities. They are lengthening typical trial windows and offering OTT bundled with other entertainment services to entice more samplers and give current video consumers more time to evaluate the merits and long-term value of a service, with the hope of converting them to a paid subscriber.   The Future of Video Conference session Retention and Churn in OTT   will take place virtually on...
 
by Parks Associates | Dec. 7, 2020
Tags: digital media, OTT, pay TV
Since launching in May, WarnerMedia’s flagship streaming service HBO Max has underperformed in converting existing users, with only 30% of current HBO subscribers activating HBO Max. Some of this underperforming is due to the service’s lack of distribution on leading streaming video platforms such as Amazon and Roku. Despite the expansive content library, that includes content from HBO, Warner Brothers, DC Entertainment, Turner, Crunchyroll, Studio Ghibli, and other media...
 
by Liam Gaughan | Dec. 4, 2020
Tags: OTT, pay TV, streaming

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