"Google" articles

Thomas Rockmann , VP of Connected Home, Deutsche Telekom AG, will be speaking at Parks Associates' upcoming CONNECTIONS Summit: Engaging Consumers: IoT and the Smart Home at CES, January 9, in Las Vegas.  He kindly provided insights, to Parks Associates' analyst team, regarding the rise in digital voice assistants in the home, and consumers' fears regarding privacy, security and adoption of smart devices in the home.  Thomas will be participating on the Smart Home...
By Thomas Rockmann, VP Connected Home at Deutsche Telekom AI (or Artificial Intelligence) has arguably become the buzzword to end all buzzwords. So much so in fact that it is sometimes difficult to pick the facts from the hype, but in spite of the hyperbole, there is much to be excited about. Recent research shows that 25% of households will use digital assistants as the primary interface to connected home services by 2019, and this is certain to be just the beginning....
Consumers have been relatively quick to embrace voice-based applications, beginning and led by Apple’s Siri. Parks Associates research notes that at the end of 2016, 45% of U.S. smartphone owners reported using a voice-enabled personal assistant through an app or dedicated device. As devices continue to add listening capabilities, voice control will extend throughout the home and in other connected devices as an intrinsic, easy, and natural way to facilitate smart home...
The voice-first consumer market is rapidly changing. Stakeholders continue to announce new moves and product roadmaps. Integrations and partnerships are regularly being made. New entrants, seeking opportunity in the intensifying appeal of voice-enabled technologies, are placing their bets with their own offerings. Both devices and applications are now on market—primarily in the personal assistant space—that embrace voice-first; that is, they feature an...
Last Thursday, Google provided an unsolicited ad to Google Home users, testing, for the first time, its ability to run ads on its smart speaker. Google Home users reported asking their device about their schedule and along with the weather, news updates, and traffic, the speaker played a 17-second promotion of the new movie Beauty and the Beast. Users immediately took notice of the sly ad insertion taking to social media to relay their frustrations,...
Voice-enabled technologies have experienced massive growth in the consumer market since the introduction of Siri in 2011. The momentum in voice technologies is similar to the Internet boom in the 1990s. Companies who did not get on board and create a web presence, especially in commerce, fell behind to their competitors. The voice-first movement may elicit the same effect. For companies to capitalize on the current market opportunity, they must consider enabling a voice experience with...
The personal assistant device market took off in 2016. Google Home joined Amazon Echo in time for the holiday sales season, and Amazon sold out of its Echo and Tap models in the run-up to Christmas. We expect this market to grow substantially in 2017, with increasing consumer adoption rates and new market entrants. With its announcement at CES  of Hub, a smart robotic personal assistant speaker, LG is the next to enter this space.   To compete with Amazon Echo and...
With news that Amazon is officially sold out (online) of Echo and Tap products until after the holidays, it looks like the smart speaker with personal assistant technology category has found its legs. Parks Associates forecasts 6 million U.S. sales for the category in 2016, which would double U.S. sales from 2015. Several trends are driving the smart speaker/personal assistant device market. First, consumer familiarity and use with personal assistant software are one the rise,...

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