"Digital Content" articles

Prior to Parks Associates’ 1st-annual Future of Video: O TT, Pay TV, and Digital Media conference, Nii Addy, Head of Marketing, Philo shared insights with the analyst team. Nii will be participating on the Marketing and Merchandising of Video panel during the pre-conference workshop OTT Market Disruption & Capturing Audiences on Monday, December 10, at 4:30 PM. Panelists joining him on this session include: Renato Bonomini, VP of Technical Services, ContentWise...

Prior to Parks Associates’ inaugural Future of Video: OTT, Pay TV, and Digital Media conference, Alex Drosin, Chief Commercial Officer, Massive shared insights with the analyst team to discuss what is driving growth in video entertainment and what the biggest impacts on technology will be in the near future. Alex will be participating on the Evolution of the Consumer Experience panel on Wednesday, December 12, at 1:30 PM. Panelists joining him on this session include:...

Prior to Parks Associates’ 1st-annual Future of Video: OTT, Pay TV, and Digital Media conference, Mrugesh Desai, Head of Solutions Engineering, Accedo shared insights with the analyst team to discuss wthe challeges facing the video industry and how the industry will drive growth in video entertainment over the next few years. Mrugesh will be participating on the Evolution of the Consumer Experience panel on Wednesday, December 12, at 1:30 PM. Panelists joining him on this...

Prior to Parks Associates’ 1st-annual Future of Video: OTT, Pay TV, and Digital Media conference, Joel Fineman, Director, Publisher Development, Premion shared insights with the analyst team to discuss the challenges facing the video industry.   Joel will be participating on the Distribution Opportunities and Challenges for Content Producers panel on Tuesday, December 11, at 8:45 AM. Panelists joining him on this session include:   Jon Cody,...

Prior to Parks Associates’ 1st-annual Future of Video: OTT, Pay TV, and Digital Media conference, Colleen Moraghan, Senior Vice President, Data Solutions, 605 shared insights with the analyst team to discuss challenges with growing video entertainment today and in the future. Colleen will be participating on The New Economics of Video panel on Tuesday, December 11 at 3:00 PM. Panelists joining her on this session include: Kristen Finney, EVP, EMEA TVD, 20th Century Fox...

Prior to Parks Associates’ 1st-annual Future of Video: OTT, Pay TV, and Digital Media conference, Anthony Smith-Chaigneau, Sr. Director Product Marketing, NAGRA shared insights with the analyst team to discuss the fthe future of Pay TV. Anthony will be participating on the Future Video Services: How VOD, Linear, OTT, and Pay TV Come Together panel on Tuesday, December 11, at 1:15 PM. Panelists joining him on this session include: Scott Ehrlich, Vice President, Emerging...

Parks Associates’ new complimentary whitepaper, Video’s Critical Path: Success at Web Speeds , sponsored by MediaKind examines the reshaping of the entertainment industry by OTT video services. “Pay TV is on the forefront of this era of change, with the global market for pay TV is continuing to grow in most regions despite the decline in subscribing households in the U.S. Competition from OTT providers like Netflix and Hulu have pushed a new wave of consolidation in pay TV,...

The growth in both traditional OTTs and virtual  MVPDs has been the story of 2018 so far in the digital media marketplace. It seems every day a new service is launching, a new company is entering the space, and a new option for content emerges for consumers. Luckily for content companies, consumers appear receptive to this trend and have responded with subscriptions. According to data from early 2018, Virtual MVPDs have seen the largest growth of any type of OTT...