"Digital Content" articles

Crunchyroll is partnering with Twitch.tv to offer a 6-day Crunchyroll marathon on the gaming-focused live streaming platform. The marathon started today on July 27, and it will run back-to-back episodes of entire series 24 hours a day for nearly 20 different anime hits. The episodes are free to watch on Twitch.tv, containing ads unless viewers are Twitch Prime subscribers (either purchased separately or as an added benefit of being an Amazon Prime subscriber). Viewers...

Amazon and Netflix went head-to-head at the 2017 Golden Globes Sunday night, as the OTT video services’ original content was up for several awards. Original content has become an increased focus for OTT video services. Original content provides streaming services with a less expensive option to accumulate new content compared to acquiring licenses from outside sources. In addition, with over 190 OTT video services in North America, original content can create differentiation among...

The holidays are here, and the winter season has typically served as premium real estate for blockbuster films (secondary only to the summer) and holiday television favorites. Netflix, however, is positioning itself as a stay-in alternative to the box office crowds despite a slate of winter tentpole films. At the box office, films like Harry Potter franchise continuation Fantastic Beasts and Where to Find Them (Warner Bros.), Doctor Strange (Disney/Marvel Studios), Rogue One: A...

New Parks Associates research cited by The Washington Post today reveals the competitive landscape among top OTT video service providers. The IoT research firm recently released an updated Top 10 list of OTT video services, which showed the majority of OTT video consumption is now on Internet-connected TV. The list, which has Netflix maintaining the top spot ahead of Amazon Video, Hulu, MLB.TV, and WWE Network, is ranked by number of paid subscribers, excluding transactional or...

IoT research firm Parks Associates recently released its updated top 10 list for OTT video services, which showed the majority of OTT video consumption is now on Internet-connected TV. The list, which shows Netflix maintaining the top spot ahead of Amazon Video, Hulu, MLB.TV, and WWE Network, is ranked by number of paid subscribers, excluding transactional or ad-based services and based upon reported figures and estimates from Parks Associates’ OTT Video Market Tracker ....

Today’s launch of Amazon’s standalone streaming music service , Amazon Music Unlimited, will definitely have an impact for the streaming music industry. Amazon announced a standard $9.99 per month price, but a $2 discount for Amazon Prime members and a $3.99 per month rate for Amazon Echo owners. The Amazon Echo offering does not include the ability to listen on alternative devices, such as smartphones, tablets, and computers. Parks Associates research indicates a...

Long an advertising and ratings powerhouse for the Peacock, one of the hottest stories to come out of Rio is the decline in NBC viewership ratings for the Games of the XXXI Olympiad. There are several reasons the Rio Olympics broadcasts are not resonating quite as highly with viewers: Broadcast Delays – As has been the case in previous years, NBC delays some of its most popular events for primetime broadcast. This leads to the possibility of event results hitting the press...

William Morris Endeavor - International Marketing Group (WME-IMG) bought the UFC earlier this month for $4 billion. WME-IMG is a conglomerate of two accomplished agencies: talent agency WME specializing primarily in movies, television, and music, and IMG’ focusing on management for international sports and events. Brothers and co-owners of the UFC, Lorenzo and Frank Fertitta, are stepping down after the sale is finalized, but Dana White will remain on in his current role as...